How Do Giveaways Help Increase Website Traffic?

Gleam campaigns allow you to assign entries when users visit a URL, click a call-to-action, or complete on-site tasks. This incentivised engagement increases both website sessions and the quality of traffic.

You can direct users to key pages like product launches, blog content, or signup forms — while tracking behavior with built-in analytics. This approach is particularly useful during campaigns like product drops or flash sales.

For more strategies, visit our guide on driving traffic with Instagram offers.