How Do Giveaways Help Increase Website Traffic?

Question

Accepted Answer

Giveaways drive traffic by awarding entries for visiting your website. Click to see how this increases visits and kickstarts conversions.

Gleam campaigns allow you to assign entries when users visit a URL, click a call-to-action, or complete on-site tasks. This incentivised engagement increases both website sessions and the quality of traffic.

You can direct users to key pages like product launches, blog content, or signup forms — while tracking behavior with built-in analytics. This approach is particularly useful during campaigns like product drops or flash sales.

For more strategies, visit our guide on driving traffic with Instagram offers.