How Do You Calculate Instagram Engagement?
Divide total likes + comments by your follower count, then multiply by 100. Click to learn more ways to measure engagement rates accurately.
To calculate Instagram engagement rate:
Engagement Rate = (Likes + Comments) ÷ Followers × 100
Some marketers prefer calculating engagement based on reach or impressions instead of follower count, especially for Reels and Stories.
Example: If a post gets 150 likes and 20 comments, and you have 2,000 followers: (150 + 20) ÷ 2,000 × 100 = 8.5% engagement
You can also use tools like Hootsuite’s Engagement Rate Calculator or Later’s analytics platform for deeper insight.