How to Do a Giveaway at an Event

Run a giveaway at an event by setting up a Gleam entry form on tablets or screens and collecting entries via QR codes or digital forms.

In-person events are a prime opportunity for running giveaways that engage attendees and collect qualified leads. Set up a branded entry form on a tablet, kiosk, or screen at your booth using Gleam. You can also generate a QR code that links directly to your giveaway landing page.

Offer a prize relevant to the event’s theme or your product to capture attention. Keep the entry process short — typically just name and email — and make sure signage explains how to enter quickly. Using Gleam ensures you collect verified data and don’t lose entries to messy pen-and-paper systems.

Post-event, export leads from your Gleam dashboard or send them directly to your CRM. You can even run a follow-up campaign offering everyone who entered a thank-you offer or incentive to re-engage.

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