How Do I Integrate Contests Into My Content Strategy?
Plan contests around your content drops or publishing schedule. Click to learn how giveaways can amplify your content strategy and grow your audience.
ntegrating contests into your content strategy helps you maximise the impact of everything you publish. For example, you can launch a giveaway each time you release a new blog series, video, or collaboration — using the campaign to generate buzz and increase visibility.
Contests can also help repurpose old content. You might repackage a series of blog posts or videos into a themed campaign that links back to your evergreen material while collecting leads.
To streamline this process, try setting up a Gleam Competition campaign aligned with each major publishing milestone in your calendar.