How Do I Integrate Contests Into My Content Strategy?

ntegrating contests into your content strategy helps you maximise the impact of everything you publish. For example, you can launch a giveaway each time you release a new blog series, video, or collaboration — using the campaign to generate buzz and increase visibility.

Contests can also help repurpose old content. You might repackage a series of blog posts or videos into a themed campaign that links back to your evergreen material while collecting leads.

To streamline this process, try setting up a Gleam Competition campaign aligned with each major publishing milestone in your calendar.