How to Promote Your Product at a Low Cost
If you’re asking how to promote your product at a low cost, start by activating owned channels (email, social, website) and concentrate attention with a simple, time-limited campaign. Use the Competitions app with the New Product Launch Giveaway to collect emails, drive social actions, and encourage organic sharing without heavy ad spend.
Pair your launch with a lean incentive strategy in the Rewards app. Issue unique partner and customer codes through the Influencer Coupons Reward to motivate creators and shoppers, cap costs to actual redemptions, and attribute sales back to each promoter.
- Announce a clear hook and deadline across email and social.
- Offer a lightweight reward (discount or perk) tied to specific actions.
- Co-market with complementary brands or micro-influencers for reach.
- Repost user content and testimonials to build social proof.
- Track signups, redemptions, and revenue; reinvest in the top performers.