How to Run an Online Sweepstakes?

A sweepstakes is a random draw, and entrants can't be asked to pay for a chance to win. Here's the setup in Gleam:

  1. In Competitions, click to create a campaign and choose a template.
  2. On the Prizes tab, describe the prize and set its value.
  3. On the How to Enter tab, add your entry methods, such as Sign Up To Mailing List, Visit or Viral Share. If an action asks for money, offer a free alternative.
  4. On the Setup tab, set your dates and check your Terms & Conditions. We generate them for every Competition, including eligibility, entry period and how winners are chosen.
  5. Share your Competition link, then draw a winner from the Winners tab. We use Random.org for the random draw.

Sweepstakes rules differ by country and state. Read our guide to sweepstakes and the No Purchase Necessary guide before you launch.

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How Do Online Sweepstakes Work?

An online sweepstakes is a prize draw. Entrants complete free actions for entries, and a random draw picks the winner. Nobody pays for a chance to win.