How to Run an Online Sweepstakes?
To run an online sweepstake, choose a prize, write official rules, and use a sweepstake platform like Gleam to build your entry form and track participants. Tap to learn the exact steps to create a legally-compliant and high-converting sweepstake.
Creating an online sweepstake starts with selecting a valuable prize that appeals to your target audience. From there, you'll need to decide what users must do to enter — for example, submitting an email address, following your social account, or referring a friend.
Next, write clear and compliant official rules. These should include the prize value, eligibility, entry deadline, how the winner will be selected, and legal disclaimers. It's important to comply with any local laws related to chance-based promotions.
You can use a tool like Gleam to launch your sweepstake using customizable templates, complete with fraud protection, entry tracking, and winner selection tools — all without code.
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How Do Online Sweepstakes Work?
Online sweepstakes are prize promotions where winners are selected at random, and no purchase is required to enter. Tap to understand how entries, rules, and winners are managed in modern sweepstakes.