What Is the Objective of Product Sampling in Marketing?
Product sampling helps brands achieve several key marketing goals:
- Build awareness: introducing your brand to new audiences.
- Encourage trials: turning potential interest into real experience.
- Collect feedback: gaining insights through reviews and surveys.
- Create advocacy: driving word-of-mouth via authentic testers.
- Boost conversions: trial users are significantly more likely to purchase full-size products later.
Relish Agency highlights that sampling works best when paired with follow-up engagement, such as review requests or exclusive discount offers post-trial.
Use a Product Sampling Rewards Template to encourage product testing amogst customers:
