What Channels Work Best to Promote a B2B Giveaway?

LinkedIn, email outreach, and partner campaigns are top performers for B2B giveaway promotion. Expand this FAQ to learn how to use each channel effectively.

To promote a B2B giveaway, focus on where your target buyers already are.

Use LinkedIn posts, InMail, or company pages to drive traffic. Combine that with Gleam’s built-in LinkedIn entry action to reward engagement.

Run email outreach campaigns to your list or build cold-to-warm workflows around your giveaway. You can also partner with other brands or newsletters to co-promote your offer.

Each of these methods helps drive traffic to your lead magnet without relying solely on ads.