Question 1

How Do I Promote My Back to School Giveaway?

Accepted Answer

Copy your link from the Promote tab, then share it where parents and students already are: social, your email list, school newsletters and local groups.

Grab your link from the Promote tab, and you're ready to share it where parents and students already look.

Copy your landing page link from the Promote tab. Its checklist has ready-made steps for email, social and your website.
Post it on Instagram and Facebook with the prize in the first line, and pin the post while the giveaway runs.
Email your list, and give them something useful alongside the giveaway, like a supplies checklist or savings tips.
Ask parent groups, school newsletters, parent-teacher associations and local Facebook groups to share it. Check each group's rules first, as plenty don't allow promotions.
Post again as the term gets closer, with a countdown or a last-chance reminder.

More timing and prize ideas are in our back to school giveaway ideas.

Related Questions

Question 2

When Should I Launch a Back to School Giveaway?

Accepted Answer

Launch your back to school giveaway before peak shopping starts to capture attention while purchase decisions are still open. Expand this FAQ to see ideal launch windows by country and how to plan your campaign timing.

Question 3

What Should I Give Away for a Back to School Promotion?

Accepted Answer

Backpacks, stationery, tech accessories and gift cards work well, and so do prizes aimed at parents and teachers.