How Do I Promote My Back to School Giveaway?
Before promoting your giveaway anywhere, you need the correct campaign link. Gleam provides this inside your Competition dashboard.
Step 1: Get your campaign link from the Promote tab
Log in to your account and open your competition. In the Promote tab, you’ll find your campaign URL along with a checklist of recommended promotion actions. This ensures you’re always sharing the correct link and tracking traffic properly.
Step 2: Promote on social media with a clear prize hook
Back to school giveaways perform well on visual platforms. Share your campaign on Instagram, Facebook, and TikTok using eye-catching images, short videos, and a clear call to action that highlights the prize. Stories and short-form video work especially well for parents and students.
Step 3: Use email to add context and value
Email marketing helps you reach parents and families directly. Instead of just linking the giveaway, pair it with useful content such as back-to-school tips, checklists, or savings advice. This makes the giveaway feel helpful rather than promotional.
Step 4: Partner with school-focused communities
Community distribution is especially powerful for school campaigns. Consider sharing your giveaway through:
- Parent-teacher associations and parent associations
- School newsletters and bulletins
- Parenting forums and family-focused communities
- Local Facebook school groups or district groups
- Partner brands that already serve parents or students
These channels often deliver highly relevant traffic because the audience is already thinking about school needs.
Step 5: Reinforce urgency as the season approaches
As the school term gets closer, repost reminders, countdowns, or prize highlights. Seasonal urgency encourages last-minute entries and increases overall participation.
For more detailed examples and timing ideas, you can view more promotional strategies in our School Giveaway Guide.