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FAQsMarketing StrategiesPromotionWhat Types of Content Drive Engagement in Twitter Contests?

What Types of Content Drive Engagement in Twitter Contests?

Published on April 25, 2025; Updated on July 10, 2025

Tweets with visuals—like images, memes, or short videos—drive more engagement. For contests, ask participants to submit photos or tag friends. User-generated content boosts visibility and can be reused (with consent) for future campaigns. Gleam supports entry verification and gallery display via its Gallery and Competitions apps.

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