Can I Use Spotify Giveaways to Promote a New Release?
Spotify giveaways are an effective way to support the launch of a new single, EP, or album. By pairing your release with a contest, you give fans a clear reason to engage at the exact moment your music goes live.
A typical new-release giveaway encourages fans to complete actions that align with Spotify’s discovery signals. Common entry actions include following your artist profile, saving the new release, or listening to specific tracks. These actions help concentrate early engagement, which can improve visibility in features like Release Radar and personalised recommendations.
Promotion works best when the giveaway is shared across multiple channels. Announcing the contest through social posts, email newsletters, and Stories helps ensure fans see the release more than once and reinforces urgency around launch day.
For live moments such as release parties or livestreams, you can add an extra layer of engagement. Using a Secret Code Action during a livestream or listening party lets fans unlock entries by finding a code you reveal on stream, keeping attention high throughout the event.
To extend reach beyond your existing audience, Viral Share actions allow fans to earn bonus entries for sharing the release with friends. This turns your most engaged listeners into promoters and helps your music travel organically through their networks.
Gleam combines all of these actions into a single, branded contest experience and handles entry tracking and winner selection automatically, so you can focus on engaging fans and promoting the release.
Using a Spotify giveaway alongside your launch helps concentrate attention, reward early supporters, and build momentum that carries your release beyond day one.