How Can I Run a Virtual Easter Egg Hunt to Boost Engagement?

Hide a code behind each egg (a product page, a blog post, an Instagram story, an email) and add one Secret Code action per egg. Entrants find a code, type it into your widget and earn entries for it.

  1. Start from our Easter Egg Hunt template or a new Competition.
  2. On the How to Enter tab, click Add a Way to Enter and choose Secret Code. Add one for each egg.
  3. Under Code Entry Options, pick Single Code and type the egg's Secret Code (up to 20 characters, which we convert to uppercase).
  4. Use Instructions for the clue, like "Find the egg on our new range page".
  5. Switch on Mandatory for every egg if entrants must find them all.
Gleam Secret Code action settings with Instructions, Code Entry Options and the Secret Code field

Secret Code is on the Hobby Plan & above. Codes get passed between friends, which is fine for reach, but don't treat a correct code as proof someone visited the page.

What Is The Best Way to Run A Scavenger Hunt Competition?

Hide a Secret Code in each clue and add one Secret Code action per code. Make them all Mandatory if entrants must find every code.

What Is A Secret Code Entry In A Giveaway?

A secret code entry asks entrants to type in a code you have hidden in your content, and Gleam awards their entries only if the code matches.

See Next Article

What Are the Best Alternatives to Rafflecopter?

Rafflecopter shut down on 1 October 2025. Gleam Competitions runs the same kinds of giveaway, with entry Actions, site embeds and random winner draws.