What Are Musical Giveaways and How Can I Launch One?

Musical giveaways let artists and music brands reward fans while growing their audience. Click to see how to launch one using Gleam.

A musical giveaway is a promotional contest that rewards fans for supporting your music or brand — such as streaming a track, following on Spotify, or joining your email list.

To launch a successful campaign:

  1. Choose a prize (e.g. vinyl, merch, concert access)
  2. Use Gleam’s Spotify, SoundCloud, or Bandcamp integrations
  3. Set up actions like follows, shares, or referrals
  4. Promote using Linktree, Instagram, and X (Twitter)

Try the Musician Giveaway Template to get started quickly.