Why Should I Allow Voting on Photo Contests?

Enabling voting in a photo contest turns participants into active promoters of your campaign.

Key benefits include:

  • Higher engagement: users share their entries to collect votes.
  • Increased reach: organic visibility grows as participants promote their photos.
  • Community interaction: voters feel involved in deciding the outcome.
  • Authentic feedback: you can gauge which entries resonate most with your audience.

According to the Instagram Photo Contest Guide, adding a public voting element often multiplies campaign reach through social sharing.