Why Do Limited Time Offers Work So Well?

Q: Why Do Limited Time Offers Work So Well?

Limited time offers work because they use urgency and scarcity psychology to encourage quick decisions. Psychologically, customers fear missing out on exclusive deals. The Good highlights that limited-time promotions trigger FOMO (fear of missing out) and reduce the time people spend debating purchases. Benefits include: Faster conversions during campaigns. Increased average order values with bundled offers. Greater customer engagement during seasonal events. Pairing urgency with clear value ensures your LTOs feel exciting rather than pushy.

Published on September 12, 2025

Psychologically, customers fear missing out on exclusive deals.

The Good highlights that limited-time promotions trigger FOMO (fear of missing out) and reduce the time people spend debating purchases.

Benefits include:

Faster conversions during campaigns.
Increased average order values with bundled offers.
Greater customer engagement during seasonal events.

Pairing urgency with clear value ensures your LTOs feel exciting rather than pushy.