Why Is Product Sampling So Effective?

Question

Accepted Answer

Product sampling is effective because it builds trust, reduces purchase hesitation, and generates genuine product advocacy.

Sampling removes the barriers to purchase by allowing consumers to experience your product risk-free.

According to Bazaarvoice, customers who try products are 50% more likely to purchase and 2x more likely to leave a review.

Key reasons it works:

Builds authenticity through first-hand experience.
Encourages reviews that influence future buyers.
Converts hesitant shoppers into loyal advocates.
Drives repeat purchases by establishing confidence and familiarity.

A structured campaign using Gleam’s Free Sample Reward Template ensures that each sample distributed contributes directly to measurable marketing outcomes.