Why Should I Use a Popup for Event Promotion?

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Popups boost event visibility and conversions by targeting engaged visitors. Click to see how well-timed CTAs help promote your event.

Popups are highly effective for event promotion because they appear at the right moment — when a user is actively exploring your content. This makes it easier to drive registrations with minimal disruption.

You can also apply behavioral rules like exit intent, time on page, or scroll depth to ensure only qualified leads see the popup. This creates a non-intrusive experience while still capturing attention.

Using a Gleam popup gives you the flexibility to offer discounts, highlight limited spots, or announce live sessions — directly from your website.