How Does Word of Mouth Help App Downloads?
When users recommend your app, it builds trust and boosts installs. Expand to learn why word-of-mouth is still the most powerful growth channel.
Word of mouth is one of the most effective forms of marketing—especially for apps. When users personally recommend your product, their followers and friends are more likely to download it.
These personal endorsements carry more weight than paid ads or cold outreach, improving not just app installs, but long-term retention.
You can encourage word-of-mouth referrals using Gleam’s viral share feature, which tracks when users share your app link and rewards them with bonus entries or exclusive rewards.