Can I Use This to Understand Customer Behavior?

Yes — Gleam helps you track actions and visits. Click to learn how to uncover insights about user behavior and site flow.

Gleam’s built-in analytics help you track user actions, campaign clicks, and conversion flows. By combining visit tracking with behavior analysis, you can identify drop-offs, optimize CTAs, and tailor messaging to your audience.

You can segment participants by entry source, completed actions, or referral paths. These insights help refine your campaign targeting and landing page strategy.

For in-depth strategies, read our guide on converting ecommerce traffic.