How Can I Measure the Success of a Coupon Campaign?

Q: How Can I Measure the Success of a Coupon Campaign?

Track redemption rate, list growth, and post-click sales to evaluate campaign success. Click to see how to track coupon ROI using real-time tools. Redemption rate is your first metric — how many people actually used the code. You should also track how many emails were collected (if gated) and how much revenue each campaign generated. With Gleam, you can see opt-in rates, popup views, and coupon delivery performance across devices and traffic sources. Use Gleam Capture’s real-time dashboard to measure coupon impact

Published on June 5, 2025

Redemption rate is your first metric — how many people actually used the code. You should also track how many emails were collected (if gated) and how much revenue each campaign generated.

With Gleam, you can see opt-in rates, popup views, and coupon delivery performance across devices and traffic sources.

Use Gleam Capture’s real-time dashboard to measure coupon impact

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