How Can I Measure the Success of a Coupon Campaign?

Start with redemption rate — how many users actually used your coupon. This gives a quick indication of campaign effectiveness and offer appeal. Next, track email opt-ins (if you gated access) to see how many users converted into subscribers, and measure total sales or leads generated during the campaign period.

Gleam Capture automatically tracks coupon delivery performance, popup views, and opt-in rates. You can monitor metrics like:

Views: How many visitors saw your coupon popup or entry form.

Submissions: How many users claimed or unlocked the coupon.

Conversion Rate: The ratio of submissions to total views.

Device & Source Breakdown: Identify where and how users interacted with your offer.

These metrics appear in real time inside your campaign dashboard and help you understand what is driving engagement.

If you already use Google Analytics 4, you can combine it with Gleam data to get a deeper view of campaign impact. Track coupon-related events by sending a coupon parameter alongside purchase events to measure attributed revenue and engagement.

Example GA4 event:

gtag("event", "purchase", {
  transaction_id: "T12345",
  value: 50.00,
  currency: "USD",
  coupon: "SAVE10"
});

This allows GA4 to populate the Order Coupons report under: Reports → Monetization → Monetization Overview → Purchase Revenue by Order Coupon.

You can use this data to evaluate how each coupon influenced conversions and revenue — especially when combined with Gleam’s engagement metrics.

Compare your coupon redemption rate against traffic source and device type to identify high-performing channels. If certain popups or designs lead to higher claims, use these insights to improve future campaigns.

For advanced analysis, you can integrate with your analytics tools, but Gleam’s built-in dashboard is often enough to evaluate overall campaign performance without custom tracking.

Use Gleam Capture’s real-time dashboard to measure coupon impact