What Kind of Feedback Can I Collect in a Poll?

Polls are an effective way to collect feedback without interrupting the user experience. Because polls are fast and easy to answer, they work well for capturing opinions at scale while users are already engaged.

Common types of feedback you can collect with polls include:

• Preferences (e.g. which feature, design, or option users prefer)
• Satisfaction (e.g. how users feel about a recent update or change)
• Opinions on creatives (e.g. choosing between images like a new album cover or product logo)
• Priorities (e.g. what users want you to build or improve next)

Polls are especially useful because results are easy to quantify. Unlike long-form surveys, poll responses surface trends quickly, making them ideal for spotting shifts in customer sentiment or emerging preferences.

You can collect poll responses directly using a Question Action. This allows you to ask:

• A single-choice question
• A multiple-choice question
• An image-based choice (for visual decisions like covers or designs)

For deeper feedback, polls can be complemented with longer-form surveys. Running a Typeform survey as part of a giveaway lets you ask more detailed questions while incentivising participation.

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Collecting answers is only the first step. To make poll data actionable, connect responses to a CRM or email platform. Syncing answers through integrations lets you classify users by preference, segment audiences, and personalise follow-up campaigns based on what people actually chose.

Combining quick poll insights with CRM data gives you a clearer picture of customer needs, helping teams prioritise features, refine messaging, and make data-informed decisions.