What Type of Questions Should I Ask?
Use Likert scales, CSAT, CES, and open-ended fields. Click for the best question formats to collect meaningful customer feedback.
Your survey should include a mix of quantitative and qualitative questions to gain a full picture of the customer experience. Popular formats include:
- Likert Scale for satisfaction ratings
- CSAT (Customer Satisfaction Score)
- CES (Customer Effort Score)
- Open-ended questions for detailed feedback
These formats help identify usability issues, emotional drivers, and feature requests. Gleam supports all of these via the question action field.
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How Do I Track Signups From My Popup?
Use Gleam’s analytics and UTM tracking to measure popup results. Click to learn how to optimise your campaign based on real user behavior.