What Type of Questions Should I Ask?
Use closed questions to count, and an open question to explain the numbers. Common formats:
- Rating scales: a Likert scale or a satisfaction rating (CSAT) asks how happy people are. Add the options one per line to a Single Choice question, like "Very satisfied" to "Very dissatisfied".
- Effort questions: a Customer Effort Score (CES) asks how easy something was. It also fits Single Choice.
- Multiple choice: use it when people can pick several answers, like which features they use.
- Open text: one open question, such as "What would make this better?", gets the detail the others miss.
In Gleam, Answer a Question takes free text, with optional Validate Answers for a word limit or allowed responses. Single Choice and Multiple Choice take one option per line, and you can switch on Show Poll Results After Answering. Choose Image shows picture options.
Keep it short, because every extra question loses some people. Our survey guide shows a full setup.
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What Is the Ideal Length for a Survey?
Surveys should be under 10 questions and take less than 3 minutes to complete. Expand this FAQ to learn how survey design affects results.