What Is the Best Way to Test Products From a Website?

To run a product test campaign directly from your website:

  1. Use the Free Sample Reward Template to automate sampling sign-ups.
    Free Sample Reward Template
  2. Collect participant details via an embedded form or popup.
  3. Require light engagement actions (e.g., subscribe, follow, or share).
  4. Send a confirmation email and ship the free sample or product trial.
  5. Follow up post-delivery to collect reviews and user feedback.

As HubSpot notes, combining trials with engagement actions maximises ROI by ensuring samples go to genuinely interested customers.