How Long Should My Holiday Giveaway Run?

Question

Accepted Answer

For last-minute campaigns, 5–10 days is ideal. The short timeframe creates urgency while giving you enough time to promote and collect entries effectively. Click to learn how timing impacts conversion and cost-per-lead.

Short giveaways are great for seasonal urgency. Run your campaign for:

5–7 days if it is a flash holiday or last-minute promotion
10–14 days if you have an ad budget or partnership strategy
3–4 weeks if you are building anticipation for a bigger prize

Regardless of length, always send reminder emails, use countdown visuals, and share winner updates post-campaign.