How Do I Optimise the Design of an Entry Form?

Design plays a huge role in how users interact with your entry form. Stick to a clean and uncluttered layout, highlight required fields, and make your call-to-action button stand out with colour and action-driven text.

Add helpful microcopy to clarify what is being asked in each field, and use consistent spacing to make scanning easier. Avoid pop-ups or unrelated elements that might distract users during the entry process.

Gleam’s entry form templates are responsive and designed for high conversion — whether on desktop or mobile — ensuring your campaign performs well across devices.