What Is the Ideal Number of Form Fields for a Giveaway?

The ideal number of form fields for a giveaway is between one and three. Research from both Zoho and HubSpot shows that shorter forms consistently convert better because they reduce effort and decision fatigue.

According to Zoho’s form best practices and HubSpot’s conversion optimisation research , each additional required field increases drop-off, especially on mobile and social traffic.

For giveaways, users expect a fast entry experience. Long forms feel disproportionate to the reward and often lead to abandonment before completion.

High-converting field combinations typically include:

• Email address only
• Email address and first name
• Email address with an optional referral or bonus action

Starting with a short form does not limit the data you can collect. Instead of asking for everything upfront, you can gather additional information after entry through Bonus Entry Actions, surveys, or follow-up campaigns when engagement is already high.

This staged approach maximises participation first, then deepens insight over time. By keeping the initial entry simple, you increase total entries while still giving yourself opportunities to learn more about participants later.