What Is the Ideal Number of Form Fields for a Giveaway?

Keep your giveaway entry form to 1–3 fields max. Click to learn why short forms convert better and how to collect data post-entry.

The ideal number of form fields for a giveaway is between one and three, according to research by Zoho and HubSpot. Common high-converting combinations include:

  • Email only
  • Email + First Name
  • Email + Name + Optional Referral

The fewer the required fields, the less friction users face. You can collect additional data later through Bonus Entry Actions, surveys, or follow-up campaigns. Start simple to maximise conversion — then nurture.

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Why Do Shorter Forms Get More Entries in Online Sweepstakes?

Shorter forms reduce friction and increase completion rates. Click to understand why brief forms lead to more sweepstakes entries.