What Is the Most Common Giveaway Mistake to Avoid?

When running a giveaway, your prize must be front and center. One of the biggest errors businesses make is burying the prize in poor visuals or offering something unrelated to their audience. This lowers perceived value and drastically reduces entries.

Your prize should be relevant, specific, and visually appealing. Use lifestyle photos or product mockups in your campaign creative to demonstrate what participants stand to win.

This is especially important if you want viral sharing or influencer support. Visibility drives sharing, and clear prize value drives conversion. Use a tool like Gleam to easily showcase your reward with customizable headers and visuals.