Is It Better to Offer the Coupon to Everyone or Just to Winners?
Give coupons to everyone for more leads, or limit to winners for engagement. Click to compare both options and when to use each.
If your goal is engagement, a winner-only approach builds hype. But if you want conversions and lead growth, offering the reward to all participants works better. This method ensures more redemptions and drives greater ROI.
Gleam’s Coupon Unlock Template supports this format — participants get the code immediately after completing all required actions, increasing satisfaction and retention.