When Should I Start My New Year’s Eve Giveaway?

Q: When Should I Start My New Year’s Eve Giveaway?

Start your New Year’s Eve giveaway 7 to 10 days before December 31. Click for best practices on scheduling your end-of-year campaign. The best time to launch your New Year’s Eve giveaway is around December 20 to 24 . This gives you enough time to: Promote across social and email Collect high-quality leads during a high-traffic week Drive users to your holiday offers or year-end content You can also keep your campaign running into early January using Gleam’s entry method controls to build new-year momentum.

Published on August 1, 2025

The best time to launch your New Year’s Eve giveaway is around December 20 to 24. This gives you enough time to:

Promote across social and email
Collect high-quality leads during a high-traffic week
Drive users to your holiday offers or year-end content

You can also keep your campaign running into early January using Gleam’s entry method controls to build new-year momentum.

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Can I Run a Giveaway That Spans New Year’s Eve and New Year’s Day?

Yes, a campaign that spans New Year’s Eve and New Year’s Day can maximise reach. Click to learn how to set this up with Gleam.