When Should I Use a Limited Time Offer?

Q: When Should I Use a Limited Time Offer?

Use limited time offers during holidays, seasonal events, and product launches to maximise urgency. The best times to run a limited time offer include: Holiday sales like Black Friday, Cyber Monday, or Christmas. Seasonal events such as back-to-school or summer clearance. Product launches where early buyers get exclusive discounts. Cart abandonment triggers to recover lost sales. OptiMonk research shows LTOs are most effective when tied to existing high-traffic moments, amplifying urgency and relevance.

Published on September 12, 2025

The best times to run a limited time offer include:

Holiday sales like Black Friday, Cyber Monday, or Christmas.
Seasonal events such as back-to-school or summer clearance.
Product launches where early buyers get exclusive discounts.
Cart abandonment triggers to recover lost sales.

OptiMonk research shows LTOs are most effective when tied to existing high-traffic moments, amplifying urgency and relevance.