Using Gleam Capture Bride & Groom Direct were able to create powerful opt-in forms which increased their email signups by 1600% and drove over 200k in revenue.
2016 is a wonderful year to be a marketer. Great software is enabling anyone to deploy and scale campaigns like never before, usually without the need of complex internal development resources.
For the past 9 months Daniel from Bride & Groom Direct has driven more than €200k from a campaign that took him little more than 10 minutes to implement with Gleam Captures.
And this was the only code he had to drop on his site:
Daniel stumbled across our Capture app and knew that he could test various opt-in form ideas.
They run a lot of voucher code promotions and knew that their customers were very receptive to saving money (this is a wedding we're talking about after all).
So his initial idea was to offer a 15% off discount for email subscribes, essentially incentivising users on the spot.
Daniel then connected this Capture up to Mailchimp so that opt-ins could flow through in real-time and receive a 10% discount via an autoresponder. They also show the 15% coupon code in the post opt-in message.
The interesting thing is that even though the volume increased by 1600% the conversion rate to sale remained steady at 15%.
Since implementing Gleam’s Capture we now get an average of 100 new customers per day. We convert around 15% of these users.
The discount code has an AOV of £75 against a site average of £70.
What can other businesses learn from the way Bride & Groom Direct has implemented Gleam Capture onto their site?
Bride & Groom Direct were able to increase their opt-in rate by 1600% by giving their users an incentive to subscribe.
Of course as a business you need to weigh up the cost of discount vs the potential increase in volume.
Something interesting to note is that the users that redeemed the coupon code ended up spending an average of $5 more per order.
This campaign shows that you don't need designers or fancy templates to try out something new. Daniel simply created an opt-in form using our Text Popup template then played around with the design and call to action in the backend.
As you get a feel for what's working you can start to design more advanced templates for different marketing initiatives.
This is a hotly debated topic, should I risk annoying customers with a popup right away or wait until they are about to leave our site?
In Daniel’s case, he tried both:
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It’s also possible to set them up to show independently, or not show the exit popup if a user has already subscribed to the main one.
We mentioned above that Daniel’s exit popup was converting much higher than the main one.
But there’s a few reasons for that:
Capture makes it easy for you to test and deploy different messages across different parts of your site. You can even create custom popups when users come to your site from certain traffic sources.
Being able to track the outcomes of your campaigns is a crucial step in knowing what sort of return you are driving.
Daniel knew the conversion rates of email subscribers, so he was able to track the upside of deploying the new campaigns. For him it was an easy equation, increase the conversion rates of the popups and he could reliably drive more revenue from potential customers.
There’s a few tricks you can use to track revenue: