We're going to take you through She Shopped's experience in running giveaways for their partners using Gleam and the lessons learned along the way.
Up until now, many of the case studies that we’ve published here have been very focused on a brand or single businesses that runs their own campaigns. We also have a lot of clients that let other businesses leverage their audience and run campaigns for them.
I like to call this Distribution Hacking, or the simple art of using your own products to attract a larger audience (other than your own).
Businesses often overlook how important it is to leverage distribution of their product via partners
Lucy’s mission is simple. To connect brands with her audience of engaged females, who love nothing more than to shop online, find the latest bargain or get access to a new product before everyone else.
One of the key strategies that Lucy uses to drive results is running giveaways for her sponsors. Giving them exclusive access to her 75k strong community of engaged shoppers, who love nothing more than to win prizes.
Gleam competitions are exceptionally powerful. We can ask the entrant to engage with our social media, visit a specific page on our website, subscribe to our database, become a fan of our YouTube Channel and tell their friends about it all in one hit! I feel that people just asking entrants to “opt-in” to their newsletter or “like” their Instagram account are not fully leveraging the possibilities a competition offers.
Lucy needed to find a platform that could enable her to build engaging promotions for her brands, whilst making it easy to set up and maintain campaigns.
There’s no doubt that Competitions have been an integral part of how Lucy has managed to grow her business. But what are some of the things you can takeaway from this particular strategy?
As a business, you often feel like you’re on your own – fighting the good fight. We can easily get tunnel vision to think that partnering with someone else won’t produce results.
Consider the upsides of partnerships, especially when it comes to running competitions together. A partnership can come in the form of a publisher that reaches the type of audience you want (just like She Shopped), or another brand that complements your products (think baby clothes if you sell baby strollers).
We see so often businesses run a competition once, then there’s no activity for the rest of the year. Whilst there’s nothing fundamentally wrong with this you need to consider the upside of running regular campaigns:
You can use hundreds of methods to run your competitions (and we’d love you to use Gleam), but beyond the setup and the administration businesses often overlook how much work is involved with promotion.
Competitions are just like content marketing, 10% creation and 90% promotion. Don’t launch to crickets.
Once you have lots of activity it is important to properly leverage it to drive sales. Here’s some tips to try: