Slyde Handboards Drew 1,125 Entrants With a $371 Prize Package
Slyde Handboards ran a 27-day giveaway for a $371 prize package built around its carbon handboard. 1,125 Entrants completed 10,709 Actions and 700+ sent in photos.
Author
Stuart McKeown
Australia
Co-Founder
Products Used
Date of Publication
1,125 Entrants, 10,709 Actions
Slyde ran this campaign for the Black Carbon Fiber Handboard over 27 days.
"
We launched an ambitious 27 day campaign, and completely exceeded all campaign goals and expectations, while generating exceptional brand awareness. This also resulted in us selling out of the Black Carbon Fiber Handboard.
Steve Watts
Owner, Slyde Handboards
Introduction to Slyde Handboards
Handboards let inexperienced surfers catch waves without learning to master a surfboard. Slyde builds them.
Steve, Slyde’s owner, gives an overview in this video.
Slyde launched its store on Squarespace in 2012 and moved to Shopify in 2014.
Slyde has been selling since 2012 and built its following over that time.
Slyde wanted a low-cost way to get its product in front of potential customers, fans and their friends. It signed up to Gleam and ran a giveaway.
27 Days, One Carbon Handboard
Slyde’s campaign had one aim. It wanted more people to know about the Black Carbon Fiber Handboard.
We launched an ambitious 27 day campaign, and completely exceeded all campaign goals and expectations, while generating exceptional brand awareness. This also resulted in us selling out of the Black Carbon Fiber Handboard.
Steve Watts from Slyde Handboards
Every Action and every post pointed at the same prize package.
Slyde’s widget had 18 Actions.
It was amazing to see the drive and interest in our customers wanting to win the Slyde Black Carbon, we had some individuals entering nearly 500 times. The campaign helped solidify our overall product direction and future product launches.
Steve Watts from Slyde Handboards
Results from the giveaway:
Entrants completed 9.5 Actions each (10,709 Actions from 1,125 Entrants).
Entrants sent in more than 700 photos.
Key Growth Takeaways
Facebook, Instagram and Twitter
Slyde promoted the giveaway on Facebook, Instagram and Twitter.
The Instagram Bio Link
Instagram captions can’t hold clickable links.
Slyde told people in each post to use the link in its bio. Its bio from a later giveaway, the 5 Year Slyde-aversary, shows the format:
Reminders, Then Urgency
Slyde scheduled posts at regular intervals reminding fans to enter, and added urgency near the end.
A $371 Prize Package
Slyde wanted awareness of the Carbon Fiber Handboard, so it built the prize around one. Slyde had a list to market it to afterwards.
Slyde added six more products to make a prize package.
The final prize package looked something like this:
Carbon Black Wedge Handboard For Bodysurfing With Gopro Attachment Valued At $199
Slyde Handboard Bodysurfing Boardbag Valued At $26
Slyde Bicep Pro Coil Leash Valued At $26
Set Of Black Da Fins Swimfins For Handboarding Valued At $64
Custom Slyde Kung-Fu Grip Valued At $26
Set Of Slyde Vinyl Stickers Valued At $10
Slyde T-Shirt Valued At $20
Combined value: $371
A Winner Video From the Founders
Slyde announced its winner with a video from the founders.
Steve and Angela are married and run the business together (HuffPost).
Email the List for the Next One
Slyde ran a second giveaway for its fifth anniversary and emailed the list from its earlier campaigns about it. The subject line used two emojis.
Slyde’s email announcing the anniversary giveaway:
Run Your Own E-Commerce Giveaway
Start from our Ecommerce Giveaway template.
Want to Be Featured?
Are you satisfied with your Gleam experience? Share a testimonial with us:
Inspired by this Case Study?
Sign up now and run your first giveaway:
Or
