Saleduck Popups Drove 340 Signups and 1,203 Clicks
Saleduck ran two Capture popups on its Wintersolden 2018 sale articles. The email popup logged 340 signups and the sale popup 1,203 clicks.
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Products Used
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340 Signups, 1,203 Clicks, Two Popups
Saleduck is a Belgian deals site. Here's what its popups did before and after Wintersolden 2018 opened.
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Overall we are happy with the results of every marketing channel involved with the campaign. This is definitely one of these campaigns we can do over and over again.
Domingo Karsten
Co-Founder and CEO, Saleduck
Overview
Any time you run a sale it's important that you're doing what you can to make as many people as possible be aware of your promotion. Saleduck did a terrific job of this when they hosted a major sales event and promoted it by:
Writing articles about the sale
Generating traffic with Google AdWords
Using popups in the articles to grow their mailing list and drive traffic to the sales event
With Gleam's Capture app you can easily create your own popups and use them to encourage email signups and drive traffic to your own store or special promotions.
In this case study we'll take you through exactly how Saleduck used Capture to create popups which promoted their sales event and grew their mailing list to enhance their immediate and long-term promotional efforts.
We'll even show you how you can create your own powerful popups to grow your mailing list, drive traffic to your store and incentivize action.
Introduction to Saleduck
While the increasing popularity of online shopping made it possible for all kinds of sellers to find a market and generate revenue, the sheer number of online retailers can make it difficult for sellers trying to get noticed, especially when consumers are searching for the right products and the best deals.
This challenge is what led to the creation of Saleduck, an online marketplace which allows all kinds of online sellers to offer special deals and to reach the right audience for it. The platform helps sellers find an audience and drive sales while helping buyers find the products they're looking for at the best prices.
Here's how Domingo Karsten, the Co-Founder and CEO of Saleduck puts it:
Saleduck is an online deals community featuring deals and exclusive online coupons from merchants of various industries catering to consumers across the globe. It began its operations as a small online deals site in mid-2012 as Solden.be in Belgium. Since then, Solden.be has grown to become Belgium’s number one deals platforms.
Domingo Karsten from Saleduck
Since their creation in 2012 Saleduck has grown into a successful marketplace that has featured over 100,000 unique deals across 13 different markets.
We have successfully expanded to Switzerland, Austria, Denmark, Sweden, Finland, Malaysia, Singapore, Thailand and Indonesia.
Domingo Karsten from Saleduck
For Saleduck to connect businesses and consumers as well as they do, they needed to develop their own loyal (and sizeable) audience. Saleduck does this through the use of a range of strategies, one of the most effective being hosting special sales events which offer huge deals from a wide selection of sellers.
This strategy has proven to be highly effective at attracting consumers and driving sales, but in order for these sales events to be truly effective, people need to know about them. To overcome this challenge during a recent sales event, Saleduck used engaging content and powerful popups to promote their sales event, grow their mailing list and ultimately drive sales.
Promoting a Sales Event With Popups
Saleduck know that sales events are a great way to attract attention and drive sales. They also know that in order to maximise the effectiveness of a sales event you need to be raising awareness and driving traffic towards your sale.
Saleduck handled this task by publishing several articles promoting the sale and using popups to grow their promotional mailing list in the lead up to the sales event, and drive traffic directly to it once it had commenced.
The Sales Event
In Belgium, there are only two periods during the year in which businesses can run a sale. There are the winter sales (Wintersolden), and the summer sales (Summersolden).
These sales periods coincide with the transitions between the summer and winter seasons to give sellers an opportunity to accelerate the selling of the current season's stock by offering discounted prices.
Saleduck had great success when they got involved with Wintersolden in 2018 and offered customers in Belgium a huge selection of online deals from a variety of brands to coincide with the winter sales.
In most countries the ‘sales period’ seems to be more than 10 months a year. It’s hard to ignore the big discount signs on the store windows of main street. For Belgium this is different and only restricted to July and January in an attempt to protect the margins of small retailers. This results in a very big concentrated consumer interest for these periods. An opportunity Saleduck is making use of every sales period.
Domingo Karsten from Saleduck
The Articles
Wintersolden ran from the 3rd to the 31st of January in 2018, and in order to get the most out of the sales event Saleduck made sure they were promoting and driving traffic to their website for the duration of the event, as well as generating interest during the December lead up.
One of the primary tactics Saleduck used to promote their involvement in the sales event was publishing articles on their blog which offered advice about the upcoming sales and promoted the online deals they were offering throughout Wintersolden.
We created 4 articles in 2 different languages about an upcoming major sales event.
Domingo Karsten from Saleduck
These articles offered readers various tips about making the most of the sales in various cities across Belgium. They gave advice on where to find the best stores and markets, as well as advertised their own sales event by discussing the benefits of online shopping and promoting the additional discounts you can receive by claiming discount codes from Saleduck.
These articles proved to be a highly effective promotional tactic as they capitalised on the pre-existing interest in Wintersolden to find an audience, drive traffic and promote their online deals.
The relevance and value of these articles allowed them to find an audience and start gaining some traction on search engines. The traffic Saleduck had begun to drive was further boosted by the use of Google AdWords.
The articles ranked in Google and begun getting some traffic. We increased the traffic with an ‘interest’ based Adwords campaign which was cheap at only 2-3 cents CPC because there was not yet a buying intention in the keywords.
Domingo Karsten from Saleduck
Saleduck had great results in the lead up to Wintersolden when they used AdWords to drive traffic to their articles and raise awareness about the upcoming sales event.
9,321 clicks for only €191.11 at €0.02 a click.
Domingo Karsten from Saleduck
Once the sales had launched Saleduck continued to use AdWords to drive traffic to their promotional articles, this time with the intention of sending traffic to their deals page to drive immediate sales.
We also created an audience for Adwords re-targeting in the same popup design for during the sales event. 1,509 clicks for only €108.94 at €0.07 a click.
Domingo Karsten from Saleduck
Growing Their Mailing List
Saleduck did an outstanding job of putting together promotional articles and driving traffic to them, but in order for the sales event to be a success for Saleduck they needed to encourage users to check out their deals and make purchases.
Since Wintersolden had not yet begun when the articles were published, Saleduck used Gleam's Capture app to create popups which asked readers to subscribe to their newsletter to gain access to special deals.
This allowed Saleduck to drive email subscriptions and use their newly grown mailing list to promote their sales and deals once Wintersolden commenced.
By obtaining newsletter consent we could reach the same subscribers during the sales event again.
Domingo Karsten from Saleduck
The popups would appear once a reader had scrolled 50% of the way down the page. This allowed the articles to engage readers, provide them with value and highlight the appeal of their online deals prior to asking for signups.
When translated into English, the popup reads:
Exclusive discounts and bargains
2018 Sales
Sign up for the Solden newsletter and receive the best bargains!
In addition to helping them promote their Wintersolden deals, driving email subscriptions also gave Saleduck a long-term promotional boost as they can use their freshly grown mailing list to promote future sales, deals and more.
Driving Traffic to the Sales Event
When Wintersolden launched on the 3rd of January, Saleduck were still actively driving traffic to the articles. However, once the sale commenced they switched the focus of their popups from encouraging email signups to driving traffic directly to their special Wintersolden deals page.
When the sales event started we switched the popups from subscribers to click popups to our special sales offers page.
Domingo Karsten from Saleduck
When translated into English, the popup reads:
Exclusive discounts and great deals
2018 Sales
Take Advantage
Using popups to drive traffic to their deals page allowed Saleduck to send highly relevant users who had already shown a clear interest in the sales event to a page where they could discover and take advantage of an array of great deals. This helped Saleduck drive sales from their readers and generate revenue from their online sales event.
As Domingo put it:
“[The popups function was] sending users to high-performing campaigns to increase purchases and brand engagement.”
The Results
Saleduck were able to achieve fantastic results with their Wintersolden online sales event. Much of this success is owed to the high performing popups they used to promote their deals from within the articles.
The first popup Saleduck implemented was designed to drive email subscriptions so Saleduck could promote their online deals to an interested audience as soon as the promotion launched.
Across the Dutch and French versions, the popup had 10,470 impressions and generated 340 new targeted subscriptions (a 3.2% signup rate), which has given Saleduck's immediate and long-term promotional efforts a boost.
We showed targeted popups and captured 350 subscribers from a total of 10.000 impressions.
Domingo Karsten from Saleduck
Below you can see the results generated by the French and Dutch email subscription popups.
The second popup was more focused on driving immediate action, directing click-throughs to Saleduck's Wintersolden deals page and encouraging purchases.
This popup proved to be a particularly resounding success as it drove 1,203 clicks to the deals page from 4,219 impressions. The popup had an incredibly impressive click-through rate of 28.5%!
Again we will eventually receive 5,000 readers on the articles during the sales event which resulted into 30% CTR on the popup to the sales offers page.
Domingo Karsten from Saleduck
Below you can see the results generated by the French and Dutch click-through popups.
The traffic the popups drove to the deals page was huge for Saleduck, as bringing this many targeted and interested users to their Wintersolden online sales event helped drive purchases and make the event a massive success.
Saleduck's entire promotional strategy proved to be a great success. It generated awareness, drove traffic and encouraged email subscriptions, and did it all in an incredibly cost-effective manner. The articles and popups led to an increased level of engagement, purchases, and revenue which made Saleduck's Wintersolden online sales event the marvellous success which it was.
350 targeted subscribers, 1500 targeted visitors for our deals, plus potentially higher engagement on our Adwords’ re targeting campaign. All at only +/- 300€.
Domingo Karsten from Saleduck
The entire sales event was a huge success for Saleduck. A great deal of this success can be owed to Saleduck's expert use of content marketing and powerful Capture popups, both strategies they plan on using again for future sales events.
Overall we are happy with the results of every marketing channel involved with the campaign. This is definitely one of these campaigns we can do over and over again.
Domingo Karsten from Saleduck
Key Growth Takeaways
Saleduck's strategy for promoting their online sales event was clearly a runaway success, but what are the key lessons you can learn and apply to your own business?
Use Popups to Drive Traffic to Promotions
With Gleam's Capture app you can easily create your own customized popups and use them to drive traffic towards any deals and promotions you may be offering.
Saleduck had great success when they used Capture to drive traffic from their articles to their deals page, and the same can be true for you.
Using popups to promote and direct traffic to sales, deals or product pages from your homepage, blog or anywhere else on your website is a great way to engage your visitors and drive immediate sales from users who have already shown a clear interest in your brand.
With Capture, you can drive traffic using eye-catching popups, or you can take a more subtle approach to promoting your on-site deals and content with bar or notification Captures.
In addition to promoting your offerings, Captures can also be used to grow your mailing list, offer coupon codes and more. So if you're looking to drive action from website visitors you should see what Capture can do for you.
Drive Sales and Grow Your Mailing List With Capture
Check out our helpful documentation for step by step instructions on setting up your own Capture Coupons or get started right away!
Incentivize Email Signups
Email marketing is one of the most powerful promotional tools you have at your disposal, especially if you operate in E-commerce. It's a fantastic way to directly reach targeted users, offer special deals, and keep your audience up to date on all of your products, deals and more.
[Email marketing] results in retention for us and E-commerce sales and branding for our advertisers.
Domingo Karsten from Saleduck
The power of email marketing makes it incredibly important for anyone operating in E-commerce to build a sizeable mailing list. One of the best ways you can go about doing this is by simply asking users to signup, and offering them some kind of incentive to do so.
Saleduck was able to successfully grow their mailing list by using Gleam's Capture app to ask users to subscribe to their newsletter in order to gain access to the great sales and deals they share through their newsletter.
The valuable content you will send out to your mailing list can often be enough incentive for users to sign up, but if you want to make signups even more enticing you can use Coupon Captures to offer instant discount codes to anyone who joins your mailing list.
This is an outstanding way to drive email signups and encourage immediate sales by offering reduced prices on your offerings.
You can also incentivize email signups by running giveaways or reward campaigns with Gleam's Competitions and Rewards apps.
Learn More About Promoting Your E-Commerce Store
Read our E-commerce promotion guide for more ways to promote your store.
Don't Underestimate the Power of Content
One terrific strategy you can use to promote your offerings is through the use of on-site content such as a blog.
Saleduck did an outstanding job of using their content to promote their sales event. They wrote several high-value blog posts which focused on a topic people were searching for, provided real value and also promoted their online deals.
The articles covered ‘content gaps’; informational topics about this sales event that our website couldn’t.
Domingo Karsten from Saleduck
The key is to write content which people will search for and be interested in, but also content that will help you generate interest in your products or store. For instance, if you sell winter apparel you could write a blog post about the best winter travel destinations and use the content to draw attention to your products.
When you write this kind of content you want to try to drive action such as email signups and store visits from your readers. One way of doing this is by taking Saleduck's approach and using a Capture to ask for email subscriptions and direct traffic to your store.
Use a Variety of Marketing Tactics
Successful interplay between various marketing activities is hugely powerful. Just take a look at how successful Saleduck's Wintersolden online sales event was thanks to the interplay between their Google AdWords campaign, blog, popups and of course the special deals themselves.
Domingo Karsten attributed much of the sales event's success to the following factors:
Creating a perfect orchestra of different online marketing disciplines. Content to enable SEO & SEA to generate traffic. Gleam.io to turn this traffic into newsletter subscribers and visitors. Email marketing & re targeting to keep these new users engaged to make a purchase.
Domingo Karsten from Saleduck
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