earthbath Asked 1,085 Entrants About Itchy Skin

When earthbath drew three winners for its Itchy Pet Comfort Kit on July 16, 2026, 1,085 people had entered and 812 of them had told earthbath how often their dog itches.

earthbath.com is a natural pet grooming brand selling shampoos, conditioners, wipes, and sprays that are formulated for specific skin concerns such as allergies, dry skin, itchy skin and shedding. earthbath sells through its own Shopify storefront.

Because the products are specialist, earthbath's customers aren't casual pet owners grabbing whatever shampoo is on the shelf. Anyone shopping for a dog's specific skin concern is already paying attention to it.

That made them a good audience for a diagnostic giveaway, so earthbath built the entry form around questions about that concern.

Timed Before Itchy Pet Awareness Month

earthbath ran the giveaway in the weeks before Itchy Pet Awareness Month, and drew three winners on July 16, 2026. Your audience doesn't need to know the month exists. If the problem is already on their mind, the questions fit. Pick a month that matches a problem your customers already have and build the campaign around it.

earthbath partnered with The New Zealand Natural Pet Food Co. (makers of WOOF) and Holistic Vet Blend. The kit paired earthbath's Itch Relief Grooming Set with four WOOF food and treat packs and a Holistic Vet Blend omega-3 fish oil, so none of the three brands sold the same thing.

3,766 Impressions, 1,085 Entrants

• 3,766 Impressions

• 1,085 Entrants

• 28.8% Conversion Rate (Entrants / Impressions)

The kit was worth over $200 at retail, about $0.18 for each of the 1,085 Entrants.

earthbath embedded the giveaway on its own Shopify store to keep it branded and give visitors already on the site the best chance of entering.

Entrants completed 7,579 Actions, about 7 each, so Actions outnumbered the 3,766 Impressions roughly two to one, which put it in the 70th percentile for engagement depth among large Gleam campaigns in 2026. Entrants also made 53 Viral Shares. People worked through several steps each, a depth a like-and-share post on social media doesn't get you.

Six Questions, 672 to 812 Answers

On top of the required pet-type question, earthbath asked six optional questions worth 5 entries each. Between 62% and 75% of the 1,085 Entrants answered each one:

• 812 Entrants said how often their dog experiences itchy skin

• 781 detailed the specific signs

• 741 said when it's worst

• 726 named the likely trigger

• 688 explained how they currently manage it

• 672 said whether they'd already changed their routine because of it

earthbath said its goal going in was zero-party data on how common itchy skin is among pet owners, plus a bigger email list before Itchy Pet Awareness Month.

Here's what Entrants told earthbath:

• 44% said their pet battles itching daily

• 58% said a soothing shampoo is their main fix

• Over 70% said they'd already changed, or were thinking about changing, their pet's grooming routine to manage sensitive skin

Those answers do two jobs. They show earthbath how common the problem is, which is product research on its own. And they sit inside an email list where every subscriber has already said what they care about, so earthbath can email them right before the month it planned to talk about itchy skin most.

Amy Johnson, Senior Sales & Marketing Associate at earthbath, put it this way: "Combining email growth with rich zero-party insights made this campaign a huge win for earthbath!"

Five Promotion Channels

earthbath promoted the giveaway through five channels at once: email newsletter broadcasts, on-site pop-ups, co-promotional social posts with the WOOF and Holistic Vet Blend partners, the embedded Gleam widget on earthbath's own storefront, and Meta ads.

None of the five carried the campaign alone. Together they fed one multi-step entry form that converted 28.8% of Impressions into Entrants.

The Follow-Up After the Draw

Gleam synced every Entrant to earthbath's email platform, so they didn't disappear into a spreadsheet once the winners were picked.

After the draw, earthbath emailed every non-winner a thank-you note, a reminder about the upcoming Itchy Pet Awareness Month and an exclusive discount code. The email list the campaign was built to grow became the channel earthbath used to bring back everyone who didn't win.

Key Growth Takeaways

earthbath turned one giveaway into 812 answers about itchy skin and a bigger email list. So what can you take from it for your own store?

• Ask about the problem your products solve. 812 of 1,085 Entrants said how often their dog itches, and between 62% and 75% answered each of the six optional questions. Add optional questions worth 5 entries each about the concern your range is formulated for.

• Run it before the matching awareness month. earthbath drew its winners on July 16, 2026, in the weeks before Itchy Pet Awareness Month. Find the month tied to your customers' problem and run your giveaway just before it.

• Bundle with partners who sell something different. The $200+ kit paired earthbath's Itch Relief Grooming Set with WOOF food and a Holistic Vet Blend fish oil, about $0.18 per Entrant. Choose partners whose products sit beside yours in the same routine.

• Email every non-winner after the draw. Gleam synced all 1,085 Entrants to earthbath's email platform, and every non-winner got a thank-you, a reminder about the month and a discount code. Connect your email platform before launch and write that email in advance.

Run your own survey giveaway with our Survey Giveaway template.