How To Run A Partner Campaign With Gleam
Partnering up with other brands can help boost campaign performance as well as expose your brand to a wider audience. Find out how you can use Gleam to run joint campaigns with other brands.
• Partner with complementary brands to reach new audiences
• Use Competitions to co-host giveaways and boost engagement
• Run Rewards campaigns to offer instant perks and discounts
• Promote everything with Captures like popups or banners
• Track performance to showcase results and strengthen partnerships
By using Competitions, Rewards, and Captures, you can run a smooth and effective partner campaign that benefits both brands.
These campaign ideas help you you tap into new audiences by leveraging each other’s reach, increase engagement with giveaways and incentives, drive key actions like sign-ups, purchases, and referrals, and build credibility through partnerships with trusted brands.
We will guide you through:
The key to a successful partner campaign is choosing the right brand to collaborate with. Look for brands that:
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Operate in your niche but aren’t direct competitors. For example, a fitness apparel company could partner with a protein supplement brand.
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Have an engaged audience that aligns with your target customers.
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Offer products or services that complement yours and add value to a prize bundle.
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Have a similar brand size or audience reach, this ensures a mutually beneficial partnership.
Firslty, look at social media, industry events, and online communities to find complementary brands. Then, follow them, comment on their posts, and engage naturally before pitching.
Once you've identified and engaged with them a bit beforehand, make sure pitch clear by highlighting:
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The benefits of the collaboration (audience reach, engagement, lead generation).
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How the partnership will work (giveaway structure, promotion efforts).
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What they need to contribute (a prize, a discount, promotion on their channels).
Most importantly, keep it simple. Make it easy for them to say yes by handling setup and promotion logistics.
A partnered giveaway is one of the most effective ways to drive engagement and reach new audiences.
By pooling together, you give away a higher value prize and your brand gets exposed to your partner’s audience.
Participants enter by completing valuable actions like signing up to your newsletter, following you on socials, and using viral share to encourage them to refer friends.
Use Gleam Competitions to set up entry actions that benefit both brands, and cross-promote across social media, emails, and websites to maximise impact.
A competition is an excellent way to expand reach, increase brand awareness, and grow your audience.
• Set up your Competition
• Add joint actions like Follow Both Brands, Visit Each Store, or Share Campaign
• Use both brands’ logos, prize images, and URLs in your description
• Enable Viral Share to let entrants refer friends for bonus entries
• Share the campaign across both brands’ socials, newsletters, and sites
Want to reward every participant instead of picking a single winner?
A Rewards campaign is the way to go.
It lets brands offer instant incentives for valuable actions, boosting engagement, sign-ueps, referrals, and purchases.
Simply offer discounts, premium content, or exclusive deals to make participation worthwhile. Use Gleam Rewards to unlock incentives once users complete an action, verifying with Secret Codes or partner links.
Promote it across social media, email, and your website to maximise reach. This is a perfect campaign for driving sales, increasing loyalty, and building an engaged audience
• Set up your Reward
• Add partner actions like Visit Partner Website or Enter Secret Code
• Choose Coupon Code or Link Reward to deliver instant incentives
• Coordinate a shared landing page and cross-promotion strategy
• Use Post Redeem emails to thank users and share next steps
To maximise entries and engagement, active promotion is key. Gleam’s Capture popups make it easy to direct website visitors to your giveaway or rewards page, increasing visibility without being intrusive.
By catching visitors' attention at the right moment, you can encourage more sign-ups and participation.
Set it up by adding popups, floating bars, or banners to your website, linking them directly to your competition or rewards landing page.
Targeting rules let you customise who sees the popup, ensuring it reaches the right audience. This is a great way to convert website traffic into engaged participants.
• Set up your Capture
• Customise your popup with both brands’ logos and message
• In Post Capture, link to your joint campaign or giveaway page
• Set targeting rules to show it to new visitors or specific audiences
• Preview on mobile and desktop before publishing
Partner campaigns are all about making the most of each other’s audience and driving real engagement. With Competitions, Rewards, and Captures, you can run a smooth, effective campaign that benefits both brands and delivers real results.
Choose partners with a similar target audience but non-competing products or services. Click to expand and get actionable tips for building your co-marketing list.
Partner with influencers who align with your niche and values. Click to learn how Gleam helps structure brand giveaways with influencers.
You can sponsor a giveaway by providing a prize and collaborating on marketing with a brand or creator. Click to learn how to sponsor and promote effectively.
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