How To Run A Partner Campaign With Gleam

By using Competitions, Rewards, and Captures, you can run a smooth and effective partner campaign that benefits both brands.

These campaign ideas help you you tap into new audiences by leveraging each other’s reach, increase engagement with giveaways and incentives, drive key actions like sign-ups, purchases, and referrals, and build credibility through partnerships with trusted brands.

We will guide you through:

• Finding the Right Partner
• How to Reach Out to Potential Partners
• Run a Joint Giveaway
• Partner Up To Run a Rewards Campaign
• Promote Your Campaign With a Popup

The key to a successful partner campaign is choosing the right brand to collaborate with. Look for brands that:

• Operate in your niche but aren’t direct competitors. For example, a fitness apparel company could partner with a protein supplement brand.

• Have an engaged audience that aligns with your target customers.

• Offer products or services that complement yours and add value to a prize bundle.

• Have a similar brand size or audience reach, this ensures a mutually beneficial partnership.

Firslty, look at social media, industry events, and online communities to find complementary brands. Then, follow them, comment on their posts, and engage naturally before pitching.

Once you've identified and engaged with them a bit beforehand, make sure pitch clear by highlighting:

• The benefits of the collaboration (audience reach, engagement, lead generation).

• How the partnership will work (giveaway structure, promotion efforts).

• What they need to contribute (a prize, a discount, promotion on their channels).

Most importantly, keep it simple. Make it easy for them to say yes by handling setup and promotion logistics.

A partnered giveaway is one of the most effective ways to drive engagement and reach new audiences.

By pooling together, you give away a higher value prize and your brand gets exposed to your partner’s audience.

Participants enter by completing valuable actions like signing up to your newsletter, following you on socials, and using viral share to encourage them to refer friends.

Use Gleam Competitions to set up entry actions that benefit both brands, and cross-promote across social media, emails, and websites to maximise impact.

A competition is an excellent way to expand reach, increase brand awareness, and grow your audience.

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Want to reward every participant instead of picking a single winner?

A Rewards campaign is the way to go.

It lets brands offer instant incentives for valuable actions, boosting engagement, sign-ups, referrals, and purchases.

Simply offer discounts, premium content, or exclusive deals to make participation worthwhile. Use Gleam Rewards to unlock incentives once users complete an action, verifying with Secret Codes or partner links.

Promote it across social media, email, and your website to maximise reach. This is a perfect campaign for driving sales, increasing loyalty, and building an engaged audience

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To maximise entries and engagement, active promotion is key. Gleam’s Capture popups make it easy to direct website visitors to your giveaway or rewards page, increasing visibility without being intrusive.

By catching visitors' attention at the right moment, you can encourage more sign-ups and participation.

Set it up by adding popups, floating bars, or banners to your website, linking them directly to your competition or rewards landing page.

Targeting rules let you customise who sees the popup, ensuring it reaches the right audience. This is a great way to convert website traffic into engaged participants.

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Partner campaigns are all about making the most of each other’s audience and driving real engagement. With Competitions, Rewards, and Captures, you can run a smooth, effective campaign that benefits both brands and delivers real results.