Running a monthly winner giveaway is one of the most effective ways to maintain long-term engagement and consistently grow your audience.
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Monthly Winner Giveaway Template
Running a monthly winner giveaway is one of the most effective ways to maintain long-term engagement and consistently grow your audience.
This format is ideal for brands looking to build loyalty through repeat participation, without relaunching a new campaign every month.
What a Monthly Winner Giveaway Is
A monthly winner giveaway is a type of ongoing giveaway where users can continuously enter and one new winner is selected at the end of each month. Instead of running one-off campaigns, you keep your giveaway live year-round and draw winners on a consistent monthly schedule.
This structure allows you to build momentum over time, reinforce brand visibility, and encourage users to return regularly.
Features of a Monthly Winner Giveaway
- Continuous contest with monthly manual draws
- Custom messaging to clearly state “One winner will be selected each month”
- Flexible entry methods including email signup, referrals, and daily entries
- Entry archive tools to reset participation monthly
- Performance tracking across each phase of the campaign
- Seamless updates to actions without restarting the campaign
Why Choose a Monthly Winner Format for Ongoing Contests
Running a monthly winner giveaway saves you time while increasing retention and referral activity. It is especially useful for brands focused on long-term lead generation and recurring traffic.
- Encourages consistent engagement from repeat visitors
- Reduces campaign setup compared to launching new contests
- Allows flexible entry logic through bonus entries and referrals
- Ideal for businesses using ongoing contests and evergreen offers
- Keeps performance steady between major sales or product launches
With Gleam, you can reset entries monthly and refresh your actions without starting over. Keep users interested by rotating in seasonal tasks, new bonuses, or exclusive partner offers.
Who Should Run a Monthly Winner Giveaway
- Ecommerce brands offering monthly specials or featured products
- Influencers or creators who want to reward their communities on a regular cadence
- Subscription or membership services with monthly perks
- Digital product sellers distributing monthly access or credits
- Any business building a scalable ongoing giveaway model
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How to Set Up Your Monthly Winner Giveaway
Follow these seven steps to launch your monthly winner giveaway and turn a single campaign into a long-term growth engine.
- From your Gleam dashboard, select the Monthly Winner Giveaway setup to create your ongoing contest.
- Set your final end date to match the conclusion of your multi-month campaign. For example, run a 12-month giveaway that ends after the twelfth draw.
- Set the total number of winners to match the number of months you plan to draw (e.g. 12 winners for 12 months).
- Use the email subscribe action as your primary entry method to build your list and qualify users.
- Add daily bonus entries to drive repeat visits and increase total engagement.
- Enable viral share to reward referrals and bring in new participants organically.
- At the end of each month, select your winner manually, archive all entries, and optionally update the prize or actions for the next month.
This workflow allows your monthly winner giveaway to stay live and valuable over time, without the overhead of starting from scratch. It's a powerful format for businesses focused on long-term growth, loyalty, and brand visibility.
Frequently Asked Questions
Announce winners via email, social media, or Gleam’s built-in tools. Click to learn how to automate winner selection and keep your audience updated.
A monthly giveaway runs continuously and awards a new prize each month. Click to learn how Gleam makes monthly campaigns seamless and automated.
Yes — Gleam’s templates support 12-month giveaways with monthly prize updates. Click to learn how to run a yearlong campaign using just one link.
Similar Templates
Running a monthly winner giveaway is one of the most effective ways to maintain long-term engagement and consistently grow your audience.