Summer Sweepstakes
Run a summer sweepstakes to promote fun summer giveaways, drive lead generation, and boost engagement during the hottest time of the year. This fully customizable giveaway template helps you grow your email list, showcase your summer promotional products, and create a sense of excitement around your brand.
- Overview
- How to Use
- Similar Templates
Summer Sweepstakes
Run a summer sweepstakes to promote fun summer giveaways, drive lead generation, and boost engagement during the hottest time of the year. This fully customizable giveaway template helps you grow your email list, showcase your summer promotional products, and create a sense of excitement around your brand.
Whether you're promoting new arrivals, clearing out summer swag, or partnering with influencers, this campaign offers a great way to capture the attention of your target audience during the summer months.
Template Features
- Actions for Instagram, Facebook, TikTok, and X
- Secret code and referral support to unlock bonus entries
- Mobile-optimized layout for all summer activities
- GDPR-compliant email capture
- Verified entries and fair draw tools
- Embedded widgets and hosted landing page options
- Gallery & social wall support for UGC
Gleam makes it easy to run a high-quality sweepstakes campaign — ideal for brands promoting tote bags, water bottles, flip flops, beach balls, cooler bags, and other eco-friendly summer swag.
Benefits of Running a Summer Sweepstakes
This is the perfect time of year to elevate your brand with a seasonal promotion. A summer sweepstakes is a great opportunity to turn everyday moments into valuable engagement — while highlighting your best promotional product offerings.
You will:
- Grow your email list and retarget summer audiences
- Promote summer promotional items in a natural and exciting way
- Encourage user-generated content and brand awareness
- Build buzz around summer events and product launches
- Create a feel-good experience that aligns with summer heat and fun
Pro tip: pair your sweepstakes with a social media wall or gallery showcasing real customer entries to boost audience trust and authenticity.
Who Should Use This Template
This giveaway template is ideal for:
- Retailers with summer catalogues or seasonal promos
- DTC brands launching summer swag or product bundles
- Event organizers running beach days, fairs, or summer contests
- Influencer brands running fun summer giveaways across platforms
It is also a great way to warm up your audience ahead of the holiday season, especially if you are planning a back-to-school, Labor Day, or end-of-season sale.
Integration Support
This template integrates with all major platforms so you can run a social media sweepstakes without any technical hassle:
- Instagram Integration
- Facebook Integration
- X Integration
- TikTok Integration
- Visit Page Action
- Watch Video Action
Learn More & Inspiration
Need help planning your prize or theme?
Explore our Summer Giveaway Guide.
Frequently Asked Questions
Summer giveaway ideas can be tailored to industries like fitness, travel, retail, and food by using relevant seasonal prizes. Click to see examples by sector and learn how to boost engagement.
Start your summer giveaway campaign in May or June to build momentum during peak seasonal activity. Click to discover timing tips and promotional ideas by month.
Brands in travel, fashion, fitness, food, and entertainment benefit most from summer giveaways. Click to see which industries can gain the most from this seasonal strategy.
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Setting up your summer giveaways campaign with Gleam is easy and flexible — ideal for brands looking to boost audience engagement through social media giveaways and email capture actions.
Here is how to get started:
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Name Your Campaign and Set Dates
Configure the giveaway title, duration (e.g. a 1–2 week summer window), and timezone. Add your terms & conditions including any eligibility restrictions (age, location).
Make sure to include a clause that grants permission to use any user-generated content, especially from Instagram posts. -
Enable Signups and Entry Methods
Choose login methods such as email, Facebook, or Google, and add custom fields like name and email to help build your mailing list. -
Add Your Entry Actions
Add high-value actions like:- Subscribe to Newsletter
- Visit a landing page or product listing
- Follow on Instagram or X
- Watch a video on TikTok
- Refer a friend
- Submit a Secret Code
You can also adjust entry values based on your goals, such as prioritizing video views or social follows.
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Set Up Prizes and Winner Rules
Showcase a promotional product bundle like eco friendly tote bags, cooler bags, or flip flops.
Decide on the number of winners and how they will be selected (random draw or leaderboard). -
Design the Look and Feel
Add summer-themed images, use brand colours, and create clear CTA buttons. Ensure the experience is fully mobile responsive. -
Post-Entry Flow
Add post-entry messages with thank-you copy, and invite participants to share your campaign on social media for bonus entries. -
Publish and Share
Share your giveaway on your brand’s social media, email list, and website. You can also create a real-time social feed or social media wall using Gleam Galleries to highlight participant content and UGC from Instagram. -
Announce the Winner
After the campaign ends, use the Gleam dashboard to draw a winner, email them directly, and announce the result via your social media platforms.
This approach helps you run a social media giveaway, grow leads, increase brand visibility, and create a memorable summer promotional campaign.
Similar Templates
Summer Sweepstakes
Run a summer sweepstakes to promote fun summer giveaways, drive lead generation, and boost engagement during the hottest time of the year. This fully customizable giveaway template helps you grow your email list, showcase your summer promotional products, and create a sense of excitement around your brand.