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Beta Game Key Access Reward Template

Use this template to promote upcoming beta game launches by offering an exclusive game key as a gated reward.

Exchange meaningful actions for game rewards to build hype, grow followers, and drive discovery across PC games communities. Works with private keys/CD keys, unique codes, or limited claims.

Increase Claims and Hype
  • Announce the beta window early across site hero, Discord, and pinned socials
  • Add urgency with limited keys, expiry dates, or countdown copy
  • Bundle extras (wallpapers, OST snippet) to lift completion rates
  • Track traffic sources and scale the highest-converting channels

Optimization Tips

  • Keep the unlock to one required action to maximize completion.
  • Tease footage and minimum specs on the page to pre-qualify interest.

Template Benefits

  • Converts interest into immediate key claims during peak excitement.
  • Builds owned audiences for dev updates and launch day.
  • Flexible reward delivery (unique codes or redirects).
  • Reduces leakage with claim limits and fraud controls.
  • Works online and at events (QR on booths/merch).

Best Use Cases

  • Closed beta access for early community testing.
  • Streamer partnerships to spike awareness and signups.
  • Convention demos and playtest recruitment drives.

Frequently Asked Questions

How Do I Run A Video Game Launch Giveaway?

Use Gleam to run a launch giveaway tied to key actions like wishlist adds, follows, and referrals. Click to see how to boost visibility and build momentum.

What Are The Best Strategies to Launch A Video Game?

Combine beta testing, influencer outreach, and a Gleam giveaway. Click to learn the best strategies for a successful game launch.

What Can I Give Away For A Video Game Launch?

Great prizes include keys, merch, DLC, or early access. Click for a full list of rewards that attract gamers and boost your launch.

Can I Track Coupon Use On Google Analytics?

Yes — you can track Gleam-issued coupons in Google Analytics 4 (GA4) by sending coupon data from your Reward campaigns into your dataLayer using Post Entry Webhooks. Expand this FAQ to see how to integrate Gleam with GA4’s coupon tracking reports.

How Can I Improve Conversion Rates In My Online Store?

Improve your conversion rate by optimising your site, simplifying checkout, and offering exit-intent popups with valuable incentives. Click to see how small tweaks lead to big sales lifts.


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Official Gleam Resources

  • Twitch Growth Blog — Tactics to grow streaming audiences and engagement for game launches. https://gleam.io/blog/twitch-growth/

How to Set Up the BETA Game Key Unlock (Game Rewards)

  1. Templates
    Start from this template to accelerate setup for a beta key unlock.
    Rewards Templates

  2. General
    Name the campaign, set (optional) beta dates, language, fraud level, and T&Cs.
    General Settings

  3. User Details
    Collect email (recommended for updates) and any custom fields you need.
    User Details

  4. How to Redeem (Actions)
    Add the required action(s) (for example, Follow on Twitch) to unlock the beta game key.
    How to Redeem

  5. Reward (Beta Game Key Delivery)
    Choose Coupon/Code or Redirect. Paste unique keys (CD keys) or use a secure landing page; set claim limits to prevent leakage.
    Configure Reward

  6. Post-Redeem
    Reveal the key in-widget and send a confirmation email with install instructions and support links.
    Post-Redeem Options

  7. Library (Optional)
    Store artwork, trailers, and banners for reuse across future test phases.
    Rewards Library

  8. Install & Promote
    Publish where players already engage to maximize claims.

    Run in a Tab: /docs/rewards/installation/tab
    URL/iFrame: /docs/rewards/installation/url
    Embed on Your Site: /docs/rewards/installation/embed
    QR Code: /docs/rewards/installation/qr-code
    Linktree: /docs/rewards/installation/linktree

Pro
Beta Game Key Access Reward Template

Use this template to promote upcoming beta game launches by offering an exclusive game key as a gated reward.

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