Build loyalty and grow your viewership by allowing fans to redeem Channel Points for special rewards.
- Overview
- How to Use
- Help
- Similar Templates
Twitch Points Reward Template
Build loyalty and grow your viewership by allowing fans to redeem Channel Points for special rewards.
This campaign connects your stream activity with real rewards that deepen loyalty and keep fans coming back.
By giving viewers clear ways to redeem their Twitch Channel Points, you add an extra layer of interactivity to every broadcast. Fans earn Twitch points in chat, then visit your campaign to turn those points into rewards that support your community and your wider creator business.
- Define clear reward tiers so viewers always know what their Twitch Channel Points can unlock.
- Tie your best rewards to meaningful milestones to encourage consistent viewing.
- Refresh rewards regularly so long-term supporters always have something new to aim for.
- Explain the redemption flow on stream and panels so viewers never feel confused about how to claim rewards.
Template Benefits
- Turn passive viewers into active community members by giving them compelling Channel Point rewards.
- Encourage longer watch times and repeat visits to your Twitch channel as viewers aim for higher tier rewards.
- Offer creator-friendly perks such as discount codes, game keys, and exclusive content access.
- Build stronger relationships with loyal viewers who feel recognised and rewarded for their support.
- Collect contact details and engagement data that support long-term creator growth beyond Twitch alone.
Best Use Cases
- Streamers who want to connect their Twitch channel loyalty system with off-platform rewards.
- Creators launching new merch, games, or digital products who want to reward early supporters.
- Community-focused channels that rely on viewer interaction and inside jokes for engagement.
- Esports, speedrunning, or variety streamers who want to celebrate major events with unique rewards.
- Partner and Affiliate channels that already use Channel Points and now want a structured redemption system.
Recommended Actions
- Redeem Channel Points Reward — Configure a Custom action that lets viewers submit proof of Channel Point redemption or follow your specific instructions to unlock discounts, game keys, or exclusive content.
Integrations
- Twitch Integration — Connect your campaign with Twitch so you can align rewards with your stream schedule and Channel Points ecosystem.
Official Gleam Resources
- Twitch Growth Guide — Learn proven tactics to grow your Twitch channel audience, improve engagement, and make the most of campaigns like Channel Point rewards.
Frequently Asked Questions
Promote your Twitch channel through giveaways, cross-platform posting, and Gleam-powered landing pages to attract new viewers.
Integrations
Help
See allSimilar Templates
See all
How to Set Up the Twitch Points Reward Template
-
Templates
Start from this template to launch your Twitch Points reward campaign quickly.
➡ Rewards Templates -
General
Name the campaign, set start and end dates to match your stream schedule, and configure Terms and Conditions and fraud controls.
➡ General Settings -
User Details
Decide which viewer details you need, such as email and Twitch handle, so you can deliver rewards and verify redemptions.
➡ User Details -
How to Redeem (Actions)
Add a Custom action that explains how viewers redeem their Twitch Channel Points and submit any requested information, such as screenshots or codes.
➡ How to Redeem -
Reward (Bonus Delivery)
Configure your rewards as discount codes, game keys, or access links and define limits, expiry dates, and any tiering logic that matches your channel goals.
➡ Configure Reward -
Post-Redeem
Show clear instructions for using the unlocked reward on the success screen and optionally send a confirmation email with all required details.
➡ Post-Redeem Options -
Install & Promote
Share the campaign where your Twitch audience will see and use it.
Run in a Tab — Use a dedicated page that you can link from Twitch panels and chat commands.
URL/iFrame — Share a direct campaign link via chat bots, timers, and social media posts.
Embed on Your Site — Place the widget on a creator site or Link In Bio landing page.
QR Code — Display a QR code on stream overlays or printed materials at events.
Linktree — Add the campaign as a top link so viewers can redeem Twitch points from any profile.
Build loyalty and grow your viewership by allowing fans to redeem Channel Points for special rewards.