Use this template to promote your game with an exclusive DLC code offered as a reward for completing verified actions.
- Overview
- How to Use
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DLC Unlock Reward Template
Use this template to promote your game with an exclusive DLC code offered as a reward for completing verified actions.
Gate an downloadable content code behind engagement to fuel discovery, grow channels, and boost playtime around your dlc unlock—perfect for extra content tied to the base game, expansion packs, or season passes.
Fans complete your required step → the widget reveals the DLC code → follow up with clear install instructions and next-play CTAs.
- Announce the drop across Steam updates, YouTube descriptions, and stream overlays
- Add urgency with limited codes or expiry dates to spike claim velocity
- Qualify players: require a Play on Steam step to prioritize engaged users
- Track results: use UTM links and claim limits to scale high-performing channels
Optimization Tips
- Keep one clear required action to maximize completion on first visit.
- Feature trailer footage and minimum specs to pre-qualify interest.
Template Benefits
- Converts awareness into immediate DLC claims during peak excitement.
- Grows owned and social audiences around upcoming releases.
- Reduces leakage with unique codes and claim limits.
- Flexible delivery (code reveal in-widget or redirect to a private page).
- Works for developers and streamers collaborating on promotions.
Best Use Cases
- Launch week DLC promotions that reward early supporters.
- Streamer collaborations that unlock extra content for verified followers.
- Community events that tie DLC to quests, challenges, or milestones.
Recommended Actions
- Follow on Twitch — Expand live reach and drive repeat viewing that sustains DLC interest.
- Visit on YouTube — Push traffic to trailers/devlogs to increase watch time and discovery.
- Follow on X — Build momentum for announcements, patch notes, and limited-time drops.
- Play on Steam — Encourage in-game engagement and qualify players tied to your base game.
Frequently Asked Questions
DLC (Downloadable Content) refers to additional game content that players can download to expand or enhance their gaming experience.
Promote DLC through reward campaigns, exclusive unlock codes, and influencer collaborations to build anticipation and engagement.
Integrations
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How to Set Up the DLC Unlock Reward (Downloadable Content Code)
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Templates
Start from this template to accelerate setup for a DLC code unlock.
➡ Rewards Templates -
General
Name the campaign, set optional dates, add Terms & Conditions, language, and fraud level.
➡ General Settings -
User Details
Collect email for delivery/support, and add optional fields (e.g., platform, region).
➡ User Details -
How to Redeem (Add Required Actions)
Add your chosen action(s) from the list above (for example, Follow on Twitch, Visit on YouTube, Follow on X, Play on Steam) to unlock the dlc code.
➡ How to Redeem -
Reward (DLC Code Delivery)
Choose Coupon/Code and paste a single code or multiple unique codes; optionally Redirect to a private page with instructions. Configure claim limits/expiry to control availability.
➡ Configure Reward -
Post-Redeem
Reveal the code in-widget and send a confirmation email with redemption steps and next-play suggestions.
➡ Post-Redeem Options -
Library (Optional)
Store key art, thumbnails, and streamer assets for reuse across phases.
➡ Rewards Library -
Install & Promote
Publish where players already engage to maximize verified claims:
- Run in a Tab — Dedicated hosted page for a focused DLC unlock flow.
- URL/iFrame — Share a direct URL or embed via iframe on partner/publisher sites.
- Embed on Your Site — Keep traffic on your DLC or patch notes page.
- QR Code — Add to event booths, posters, or stream scenes for instant scans.
- Linktree — Put it in your bio so mobile users unlock in two taps.
Use this template to promote your game with an exclusive DLC code offered as a reward for completing verified actions.