How To Run Seasonal Campaigns with Fall Giveaway Ideas

Autumn is the perfect season to launch a campaign built around giveaway ideas.

People are settling into cosy routines, seasonal events are filling calendars, and everyone’s looking forward to the holidays.

From back-to-school shopping to Halloween and Thanksgiving, fall gives you plenty of opportunities to connect with your audience through creative fall themes that feel festive and natural.

Giveaways are an excellent way to tap into this energy.

A fall giveaway can showcase your products, highlight promotional product bundles, and grow your email list before the year’s busiest shopping months.

Nothing captures the spirit of fall like a cosy night in.

A fall promotional campaign with a prize bundle of seasonal comforts, blankets, candles, teas, and fashion accessories, feel instantly exciting as it get's colder.

Entrants can picture themselves enjoying these items straight away.

To enter, ask users to share their favourite fall ritual, whether it’s baking, reading, or binge-watching.

These stories make your campaign more personal while giving you content ideas for social posts.

You could also run a tiered prize structure, with small comfort items for runner-ups and a big prize for the grand winner.

Food is at the heart of fall traditions, making recipes a great theme for a seasonal giveaway.

Invite participants to share their favourite autumn dish, from pumpkin pie to apple crumble or hearty soups.

Submissions can be photos, recipes, or short videos.

Then, you can display entries on your site or social channels, turning your giveaway into a source of authentic seasonal content.

For food brands, cookware companies, or lifestyle businesses, this not only drives engagement but also generates marketing material you can reuse.

Prizes could include recipe kits, cookware bundles, or gourmet food hampers.

To keep momentum high, consider weekly mini-contests around different themes like “pumpkin week” or “comfort food week.”

Autumn is also one of the most photogenic seasons.

From colourful leaves to pumpkin patches and layered outfits, people love sharing their fall photos.

A photo contest taps into this behaviour and gives you a stream of user-generated visuals to showcase.

Ask entrants to submit their best autumn photo and highlight categories like “nature shot,” “cosy outfit,” or “family activity.”

Prizes could include gift cards, seasonal fashion, or photography gear.

For brands, this contest is about more than engagement, it builds a content library you can use for seasonal marketing.

Featuring winners on your social feeds or in newsletters gives entrants extra incentive to take part.

Halloween is a natural fit for giveaways thanks to its fun, visual, and shareable nature.

Popular options include costume contests, pumpkin carving challenges, or “spookiest décor” photo submissions.

These contests work brilliantly as UGC campaigns.

Let participants upload photos to a gallery where others can vote, or run quick social contests like “comment with your best costume idea.”

Prizes could be candy hampers, themed merchandise, or vouchers for party supplies.

To make your Halloween giveaway stand out, add categories like “best group costume” or “funniest pumpkin.”

This encourages more entries and creates a lively, shareable campaign.

Thanksgiving is all about gratitude, making it perfect for heartfelt campaigns.

Invite entrants to share what they’re thankful for this year through comments, short stories, or videos.

These entries can be displayed in a Gleam gallery, adding warmth and community spirit to your brand.

Prizes could include holiday meal kits, cooking gadgets, or even donations to a charity chosen by the winner.

Adding a philanthropic element reinforces the spirit of giving and makes your campaign feel more meaningful.

You can also use Thanksgiving giveaways to collect stories or quotes for future marketing, perfect for adding a personal touch to your holiday messaging.

The busiest shopping weekend of the year is also a prime time for giveaways.

Shoppers are actively looking for deals, and a giveaway can capture attention while boosting conversions.

One approach is to run a pre-sale giveaway, where entrants can win early access to your Black Friday deals.

Another is to reward purchases with giveaway entries, turning your sale into a loyalty-driven campaign.

Prizes could include gift cards, exclusive bundles, or free shipping vouchers.

Running a giveaway during this period not only grows your email list but also drives urgency, helping you stand out in a crowded marketplace.

Fall is full of opportunities to connect with your audience.

Whether it’s through cosy seasonal bundles, fun Halloween contests, or heartfelt Thanksgiving campaigns, giveaways are a simple yet powerful way to grow engagement and loyalty.

With Gleam, you can design contests that capture seasonal excitement, collect valuable user-generated content, and set the stage for a successful holiday season.