Blog
Explore Data-Driven Marketing Strategies for Business Growth
Looking to improve your marketing efforts and drive real business growth? Gleam shares insights, frameworks, and tools to help marketers put growth marketing into practice. Launch a new product, refine your marketing funnel, or strengthen your customer base — this blog gives you the tools to grow your business with clarity and purpose.
Modern growth marketing strategies use creativity, testing, and analytics to reach your audience, boost conversion rates, and retain customers — while supporting your product marketing and development goals.
What is a Quiz Competition and Why Run One?
Learn how to use quiz competitions as a powerful marketing tool to engage users, capture leads, and grow your audience.
Best Practices to Collect Customer Reviews for Your Business
Customer reviews are more than social proof. They reveal how people experience your business. Learn how to collect and use feedback to build trust and loyalty.
Marketing Strategies to Boost Customer Engagement
Discover practical strategies to improve customer engagement using lead capture forms, giveaways, and rewards. Learn how to build loyalty, drive action, and turn data into long-term growth.
11 Cheap Giveaway Ideas That Actually Drive Results
Learn how to run a low-cost giveaway by using what you already have, and reach more people without overspending.
50 Best High-Converting Pricing Pages
Design a high-converting pricing page that builds trust, supports buyer decisions, and helps grow your SaaS or startup business.
The Complete Guide to Setting up Google Analytics
Learn how to use Google Analytics 4 to track growth, optimize funnels, and make data-driven decisions for your startup business.
50+ Startup Marketing & Growth Strategies
Look no further than this post for 50 tried and tested tactics to grow your business.
Best Free Stock Images for Commercial Use
Learn where to find high-quality free stock images for commercial use and how to leverage them to grow your startup business or small business with better visuals.
How to Use Contests to Collect User-Generated Content
Learn step by step how to craft the perfect UGC campaign for your brand.
Contest & Sweepstakes Laws by State in the U.S.
Navigate U.S. contest laws by state to run compliant, trustworthy giveaways that grow your brand without legal risks.
50+ Email Marketing Ideas For Driving Action & Engaging Leads
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
Mother's Day Giveaway Ideas To Boost Your Brand
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
10 Relatively Unused Growth Hacks
Unlock 10 overlooked growth hacks to drive acquisition, boost conversions, and grow faster without increasing your budget.
What is an Alternate Method Of Entry?
Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.
26 Christmas Marketing Ideas to Boost Sales
Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.
How to Increase YouTube Subscribers by 400% with This Simple Growth Hack
Boost YouTube subscribers by up to 400% using subscribe URL prompts, targeted giveaways, and proven growth strategies.
TikTok Account Types: Choose the Right Setup for Growth
Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.
How to Run Legal Giveaways, Contests & Sweepstakes
Find out everything you need to know about contest and sweepstakes laws, rules and regulations in the U.S. and how you can run your own legally compliant giveaway.
How To Grow On Snapchat
Learn everything you need to know about how to grow on Snapchat.
Why You Should Be Posting On Bluesky
Find out why you should start posting on Bluesky today!
What Is a Raffle?
Learn what a raffle is and all of the legal rules and regulations involved.
Terms and Conditions Template
Copy and paste this terms and conditions template for a hassle free and compliant giveaway!
Facebook Giveaway Rules: How to Run a Successful Campaign
Learn how to run a Facebook giveaway that complies with all the rules and regulations.
TikTok Giveaway Guidelines For a Successful Campaign
Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.
The Best YouTube Comment Pickers
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
YouTube Giveaway Rules, Guidelines and Regulations
Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.
How To Grow Your Substack Newsletter
Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.
7 Ideas For Running a Giveaway on Twitter / X
Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!
10 Giveaways Ideas For Your Summer Marketing
Learn how to make the most of summer shopping with a giveaway campaign!
Run a Smart Father's Day Giveaway to Promote Your Brand
Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?
Back to School Giveaway Ideas
From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.
How to Grow Your Business Using Discount Codes
Learn how to use different types of discount strategies to grow your business!
80+ Instagram Marketing Ideas: How to Boost Engagement, Gain Followers & Grow Your Brand
Want to take your Instagram account to the next level? Take a look at these 80+ powerful tips.
How To Promote Your App With Giveaways
Discover how app marketers use giveaways to drive downloads, increase retention, and build viral growth through low-cost campaigns and user-driven promotion.
How To Increase Book Sales With Giveaways
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
How To Promote Your Business on Reddit
Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.
4th of July Giveaway Ideas
Check out all the ways you can use giveaways to drive engagement this 4th of July.
How to Increase Etsy Sales With Giveaways
Grow your store, generate leads and drive sales by running promotional Etsy giveaways.
How to Grow a YouTube Channel
Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.
30+ Easter Giveaway & Prize Ideas for Spring
Make the most of the Easter festivities and host a giveaway. It's a sure way to boost engagement, gain followers, increase your mailing list and much more!
25+ Linktree Examples & Bio Link Ideas to Boost Engagement
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.
21 Instagram Bio Ideas for Your Business
Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.
20 Ideas for Growing Your Business on TikTok
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
The Best Giveaway & Social Media Contest Tools
Discover how to choose the best app for giveaways that fits your campaign goals, budget, and tech stack.
Goodreads Giveaways - Everything Authors Need to Know
Find out everything you need to know about running successful Goodreads Giveaways.
How To Engage Your Community During The Coronavirus Outbreak
Struggling to keep your audience engaged? Learn how to use downtime to your advantage and emerge stronger 🏋️♂️
How To Get Permission To Use User-Generated Content
All the best ways to obtain legal permission to use user-generated content in your marketing.
How To Run A Hashtag Campaign To Boost Engagement
Check out all the best ideas, tips and real-world inspiration you need to run the perfect hashtag campaign.
30 Best Lead Generation Strategies for Business Growth
Discover 30+ lead generation strategies designed to grow your customer base, engage qualified leads, and turn interest into action across every channel.
The Best Hashtags to Boost Your Social Media Reach
We take you through all the best and most popular hashtags, and give you some expert tips on how to use them.
Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook
Increasing your number of Facebook followers should be organic and truthful. Learn how to generate real Facebook likes.
How to Run a Successful Online Giveaway
Find out everything you need to know to run a successful giveaway which generates leads and drives powerful actions.
How Our Customers Sell More Products With Incentivized Coupons
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
The Ultimate Guide To Running A Contest On Facebook
Find out everything you to know to run a powerful Facebook contest with this comprehensive guide.
The Ultimate Product Hunt Launch Guide: 40+ Things You Need to Know
Find out how to launch your idea on Product Hunt to get featured on the front page and drive customer acquisition.
150+ Awesome Prize Ideas For Your Next Contest
Take a look at our in-depth list of awesome prize ideas and find the perfect prize for your next contest.
E-Commerce Coupon Tactics: Convert Visitors Into Customers
Discover how e-commerce coupons, promocodes, and promotional codes can help convert more website visitors into paying customers.
40 Giveaway Ideas For Generating Leads
Take a look at our comprehensive list of fun giveaway ideas which will help you generate leads and drive growth.
Kickstarter Marketing: Promote Your Campaign With Contests
Delve inside to see how using contests can make or break your Kickstarter campaign.
How to Use Email Marketing to Increase Sales
We explore the best ways to drive revenue and sales from your email list.
How To Use User-Generated Content In Your Marketing
Everything you need to know about using user-generated content to take your marketing to the next level.
How to Grow Your Twitch Channel
Take a look at all the best ways you can grow your Twitch audience.
How Catch Grows Their $300m Australian E-Commerce Marketplace
Catch is one of Australia's biggest E-Commerce players. Join us as we break down how they do it.
How to Grow Your Shopify Store: 9 Tips For E-Commerce Success
Growing a Shopify store from scratch can be tough. That's exactly why we created this guide.
Facebook Marketing Ideas: Ideas for Posts, Giveaways & Businesses
Out of ideas for marketing on Facebook? Never fear we've put together a huge guide for you for the best Facebook Marketing ideas.
How to Launch a New Business Online: 14 Proven Strategies
Learn How to Market a New Business Online With Actionable Marketing Tips Whether you're launching a startup or growing a small business, this guide offers practical marketing tips to help you build your online presence.
13 Giveaway Mistakes to Avoid Before You Start a Giveaway
Before you run a giveaway, learn the most common mistakes that can hurt your results—and how to fix them to grow your audience on social media.
How to Get More Likes on Instagram: 50+ Expert Tips
Get 50+ expert tips on creating valuable content and driving Instagram engagement.
How to Write Amazing Case Studies That Convert & Drive Sales
See how we use compelling case studies to drive sales & awareness for Gleam.
The Ultimate Guide to Running a Contest on Instagram
Master Instagram Giveaways With This Step-by-Step Strategy. How to run a giveaway on Instagram to increase engagement, grow your followers, and build lasting brand awareness using contests that actually convert.
How to Grow a Fanbase on SoundCloud: The Ultimate Guide For Artists
Whether you're just starting out on SoundCloud or have an established following you won't want to miss these 30+ tips.
Guide to All Facebook Image Sizes
Find out all the best image sizes for Facebook to make your profile and posts stand out.
How to Run a Successful Giveaway on YouTube
This is the only guide you'll ever need to run effective contests and giveaways on YouTube.
Best Practices to Implement Opt-In Forms in E-Commerce
We've broken down the different ways you can collect emails addresses for your E-commerce store.
How to Create An Instagram Business Account
We'll take you step by step through linking your Instagram with a Facebook page to create a Business Account.
10 Ways To Grow Your E-Commerce Sales Using Gleam
Got an e-commerce store and want to drive more revenue without relying on guesswork or expensive ads?
36 Small Business Growth Marketing Tips
Every small business needs all the help they can get. How about 36 tactics you can implement now?
15 Early Traction Growth Hacking Strategies For Startups
Once you launch, getting that early traction is crucial. Here's 15 tips that worked for us.
From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr
We break down how Foundr has grown their Instagram following to over 110k in just 5 months.
How to Set Up Exit Intent Popups in 5 Minutes
Learn how to implement high-converting exit intent popups on your website in minutes, without writing a single line of exit intent popup code.
Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
Many new businesses focus on Likes rather than sales. Here's how to change your mindset.
20 Effective Email List Growth Tactics for E-Commerce
Learn how to build a high-performing email list with smart growth strategies and proven tactics tailored for e-commerce conversion.
40 Proven Ways to Grow Your Twitter Followers and Engagement
Gain high-quality Twitter followers with ethical growth tactics. Run giveaways, use a Twitter giveaway picker, and promote your X account across channels.
16 Ways to Get More Followers on Instagram
Explore over 16 actionable ways to get more followers on Instagram. This is a perfect guide for any brand or business wanting to make an impact.
15 Ways to Align Your Content Marketing Strategy With Business Objectives
Understand how having a solid content plan in place and executing on it can propel your business upwards.
15 Ways For Bloggers to Make More Money From Competitions
Learn how to pitch brands, run engaging giveaways, and grow your audience with long-term cross promotional strategies that deliver results for both you and your sponsors.
How to Build a Personal Brand That Gets Noticed
We breakdown some of the best marketers and look at what tactics they use to build their personal brand.
Practical Ways to Use Lifecycle Emails to Get More Customers
Join us as we explore how to delight your customers using transactional and lifecycle emails.
Drive Growth By Building Beautiful Products
Explore ways that businesses build unique product experiences to drive growth & sales.
Capture Emails With Pre-Launch Landing Pages: Examples & Recommended Tools
Explore techniques and tools to build a launch page that converts visitors into subscribers.
From content marketing and email campaigns to running a referral program that scales, Gleam helps business owners turn traffic into action through content marketing, email campaigns, and scalable referral programs. These tactics aren’t just about short-term wins — growth marketing focuses on the full customer journey, helping you drive sustainable market growth while strengthening relationships with existing customers.
If you’ve been wondering what growth marketing strategies to use, or how to apply it to your own products and services, you’re in the right place. Explore Gleam’s blog for insights that are practical, data driven, and built to help your business grow — step by step.
Growth marketing focuses on data-driven, iterative experiments for scalable growth, while traditional marketing relies on broad, one-directional campaigns.
Start by identifying your biggest bottleneck, then test small, measurable tactics to solve it—like email capture or viral giveaways.
Email, referral programs, social media, SEO, and viral giveaways are some of the most powerful channels for growth marketing.