Blog
Growing a Startup Business: Insights, Tools & Milestones
Every startup business starts with a bold idea — but building a successful company takes more than just motivation. Whether you're still exploring startup ideas or scaling your first product or service, Gleam.io offers real-world lessons, frameworks, and growth strategies to guide your journey. From setting up your first landing page to building a loyal customer base, you'll find tactical insights on using Gleam to launch your early campaigns. Learn how to validate your business model, run cost-effective promotions, and start generating leads with Gleam tools built to support rapid and sustainable business growth.
Startup Business Growth Strategies: +100 Customers in 5 Months
In just five months, Gleam grew from zero to 100 paying customers — without a marketing budget.
7 Principles That Helped Us Bootstrap a 7-Figure Business
7 Principles I've learned growing Gleam from humble beginnings to a 7+ figure business.
How We Grew SaaS Inbound Traffic By 300% In 6 Months
We break down how we grew our inbound traffic by 300% in just 6 months.
The 5 Content Pillars That Drive 95% Of Our Inbound Leads
95% of our new customers come from inbound marketing. Here's the content playbook we use.
2015 Year in Review: Building A Fast Growing Bootstrapped Business
What's it like to run a growing bootstrapped business? Let's look back on 2015.
14 Upsides Of Being An Australian Startup
What are some of the benefits of running a remote startup down under?
The Pros & Cons Of Working From Home
Get these 20 tried and tested tips to make life easier when you work from home.
5 Things We Did In 2014 To Grow By 1059%
We managed to grow Gleam by 1059% in one year, lets take a look at how we did it.
How We Increased Our Email Opt-ins By 1000%
Learn how we increased our email opt-ins by 1000% and turned more visitors into subscribers using targeted forms, smart incentives, and GDPR-compliant best practices.
15 Pre-Launch Growth Hacking Strategies For Startups
Explore 15 proven growth strategies to help your startup gain traction in the early stages — from building pre-launch pages to leveraging your network and boosting conversion rates.
Why Being an Australian Startup Sucks
We took some time to reflect on the state of startups in 2014 and what could be better.
Split Testing This Phrase Increased Our Signups By 484%
One simple phrase "Powered by" is used by startups everywhere. Can it be improved?
20 Effective Customer Support Tactics for Business Growth
Great customer experience isn't just about service. From fast replies and self-service resources to personalised outreach and CRM strategies, these tips help you meet customer expectations, reduce churn, and build a scalable support model.
16 Growth Hacks That Have Helped Grow Our Business By 200% Without Any Press
You don't need press to grow, learn some of the things we've implemented that have worked.
Getting The Most Out of Chat at Work Without Killing Your Productivity
See how we use chat at Gleam to automate our workflows and help us work faster.
No two startups grow the same way — but every founder needs tools that help build momentum. Gleam gives business owners the power to grow smarter from day one: run giveaways to generate buzz, use popups to collect emails, and create campaigns that fuel both brand awareness and customer acquisition. Whether you're launching a design business, an app, or scaling a brick and mortar shop online, Gleam helps you stay lean and focused. Run referral campaigns, test incentives, and build your marketing strategy in a way that supports long-term growth — not just vanity metrics. These posts are built to help you move fast, learn fast, and make high-impact decisions as your business grows.
Use tools that help you acquire users, capture leads, and test ideas fast—like Gleam, email platforms, and analytics tools.
Startups can use Gleam to capture emails, run viral giveaways, and drive actions that build brand awareness fast.
A business model explains how your startup makes money. A growth plan outlines how you’ll acquire and retain customers.