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Pick a winner from your post's comments with the free Instagram Comment Picker (it needs a Business or Creator account). For a bigger campaign, run a Gleam Competition and import comments, mentions and hashtag posts on the Business Plan and above.
Use the Facebook mobile app to create a new check-in location, then post from it so it appears on Instagram
To run an Instagram giveaway, choose a relevant prize, define clear entry rules, and use a tracking tool to select a winner fairly. Expand this FAQ to follow a simple, compliant setup process.
Instagram requires a release and a no-sponsorship acknowledgement from entrants, clear terms, and a stated winner-selection method.
Use a random picker that reads your post's comments, like Gleam's free Instagram Comment Picker, and say in your rules how you'll pick and announce winners.