How Can Exit Intent Technology Detect When Users Are Leaving?
Exit intent popups use cursor movements and browser behavior to detect when someone is about to leave a page. Click to learn how this technology times your message for better conversions.
Exit intent technology works by tracking the user’s mouse behavior — particularly when the cursor moves rapidly toward the top of the browser window, indicating a potential tab switch or close action.
Once this movement is detected, a popup can be triggered to show a targeted message before the user leaves. On mobile, exit intent is usually triggered by back-button taps or scroll velocity.
Gleam’s Capture app includes built-in exit intent logic, allowing you to show messages at the right time without needing to install separate scripts or tools.
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Can I Use Exit Popups to Grow My Email List?
Yes — offering a lead magnet or discount via exit popup is one of the best ways to collect emails before users leave. Click to see how to set up a high-converting email capture exit popup.