Can I Use Exit Popups to Grow My Email List?

Yes. An exit popup catches visitors as they're about to leave, so it doesn't interrupt them while they browse.

  1. Start from the Exit Intent Popup template.
  2. Add an offer worth an email, like a PDF guide, early access or a coupon.
  3. Check the On Exit rule on the Targeting tab. You choose which devices it shows on and how sensitive it is.
  4. Connect your email provider, so every signup goes to the right list.
  5. Add Times Shown to limit how often one person sees it, per visit or ever.
Gleam interface showing the On Exit rule

Time on Page and Scrolled % of Page work differently. They decide when a visitor qualifies (after 30 seconds, say, or halfway down an article), not how often the popup shows. Use one if you only want to ask people who've read something.

The Capture triggers doc covers every option. For offer ideas, read how exit intent works.

How Do Exit Intent And Idle Time Triggers Differ?

Exit intent targets users about to leave, while idle time targets users who have stopped engaging. Expand this FAQ to see when to use each trigger for better conversions.

What’s The Best Exit Intent Popup For Offering A Discount?

Use a simple, clear offer with a trigger set to On Exit. Gleam's Exit Intent Coupon template gives you that setup with a coupon code ready to edit.