Can I Use Exit Popups to Grow My Email List?

Yes — offering a lead magnet or discount via exit popup is one of the best ways to collect emails before users leave. Click to see how to set up a high-converting email capture exit popup.

Exit intent popups aren’t just for ecommerce discounts — they’re also excellent for lead generation. You can offer something valuable like a PDF guide, early access, or a coupon in exchange for an email.

Because they appear when the user is about to leave, they don’t disrupt the browsing experience — and they catch users at a high-decision moment.

With Gleam, you can use exit popups to grow your list through incentive-driven email capture, fully integrated with your email marketing platform.

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What Are Exit Intent Popup Best Practices?

Use a strong headline, minimal fields, a clear incentive, and mobile-friendly design to optimize exit popups.