What’s the Benefit of Using a Popup Builder vs. Custom Code?

Builders like Gleam offer pre-built templates, targeting rules, and integrations — no dev time needed. Click to learn why builders outperform hard-coded popups for most marketers.

While custom-coded popups give you full control, they also require developer time for every change. Popup builders let you design, test, and deploy new campaigns in minutes — without touching code.

They also include built-in integrations with email tools, CRMs, and analytics — making them more powerful for lead gen, ecommerce, or SaaS teams that need to move fast.

Gleam offers a complete popup builder with rules, styling, and lead syncing, so marketers can launch campaigns faster and track results without needing technical support.

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What’s the Smartest Way to Turn an Announcement Popup Into a Lead Generator?

Add a signup form or incentive—like a discount code—to your popup. For example, offer early access or product updates during a launch to convert interest into subscribers. Click to learn how Gleam helps turn product announcements into lead magnets.