What’s the Benefit of Using a Popup Builder vs. Custom Code?

A builder lets you change a popup in minutes. With custom code, even a copy edit needs a developer, a test and a deploy.

Capture installs with one line of JavaScript in your site's header. After that, you control every Capture from inside Gleam, so you can test ideas without touching your code again. Choose a template or start from scratch, add your form and message, then set rules for when it shows.

  1. Create a new Capture.
  2. Choose a template or start from scratch.
  3. Set the form and message on the Setup and Customization tabs.
  4. Add targeting rules on the Targeting tab.
  5. Publish and check your Leads report.

Creating a new popup capture in Gleam showing the initial setup screen

Rules replace code you'd otherwise write. You can show a Capture on exit, only to new visitors, after a time on page or scroll depth, or on pages that match a CSS selector.

Popup rule group showing behavioural targeting conditions

If you need full control of the markup, Capture also supports custom HTML and CSS Captures.

  Explore Capture Popup Templates

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Sticky vs Floating Popup: Which Is Better?

Pick a sticky bar for always-on offers like coupons and sale notices, and a floating popup for time-limited promotions.