What’s the Benefit of Using a Popup Builder vs. Custom Code?

Builders like Gleam offer pre-built templates, targeting rules, and integrations — no dev time needed. Click to learn why builders outperform hard-coded popups for most marketers.

While custom-coded popups give you full control, they also require developer time for every change. Popup builders let you design, test, and deploy new campaigns in minutes — without touching code.

They also include built-in integrations with email tools, CRMs, and analytics — making them more powerful for lead gen, ecommerce, or SaaS teams that need to move fast.

Gleam offers a complete popup builder with rules, styling, and lead syncing, so marketers can launch campaigns faster and track results without needing technical support.