Are Hashtags Still a Thing?

Hashtags remain an effective tool for improving post visibility, especially when used strategically. While algorithms have evolved, hashtags still help surface relevant content in search feeds or explore pages. They’re commonly used in brand awareness campaigns, giveaways, and community-driven challenges.

For example, when running a Gleam campaign, brands often include a unique hashtag to group user-generated entries and measure participation. While overusing generic hashtags isn’t recommended, a mix of branded, trending, and niche tags can still improve reach and engagement.