Can Users Like a Facebook Page To Enter a Competition?

Likes cannot be incentivised based on Facebook's Platform Policy, but there are still plenty of ways to grow your Facebook Page organically.

No, but we offer an optional Like button for the user when they interact with your campaign.

Since 2014, Facebook has added to their Platform Policy that Likes cannot be incentivised through a third party app.

You must not incentivize people to use social plugins or to like a Page.

Gleam is fully compliant with the platform policies set out by Facebook, which is why we have removed the Like A Page action since 5th of November, 2014.

Yes, only if it's optional for the entrant to do so.

When an entrant logs in to your campaign, they have the option to Like your Facebook Page.

Optional Like on Facebook during widget login step

Entrants can also Like your page as an option after interacting with the Login on Facebook or Visit a Page actions.

Optional Like on Facebook after Facebook Visit action

To view the number of Likes you have accrued for a particular campaign:

  1. Go to the Reporting tab of your Competition campaign
  2. Click on the Events tab under the performance chart
  3. You should see separate metrics for Likes via user details or Visit action

Be as it may, there are other alternatives for growing your Facebook presence organically. Quoting from Facebook:

It remains acceptable to incentivize people to login to your app, check-in at a place or enter a promotion on your app's Page.

Gleam currently offers the following actions for growing your Facebook Page:

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